Digital Marketing Director - (Toronto or Vancouver)

Ausenco; Burnaby; Hybrid; CAD 130,000 - 150,000; Full time

Job summary

A leading company is seeking a Digital Marketing Director to enhance their digital marketing strategy. This role involves planning and executing diverse digital marketing initiatives, managing a team, and analyzing campaign performance to drive engagement and leads. Join a culture that promotes innovation and a holistic approach to wellness in a hybrid work model with competitive benefits.

Benefits

Career advancement opportunities

Hybrid work model

Wellness program including counselling

Accessible leadership team

Qualifications

• 8-10 years of experience in digital marketing.
• Proven experience managing digital marketing campaigns across multiple channels.
• Strong understanding of tools including SEO, SEM, PPC, social media management, email marketing.

Responsibilities

• Develop and execute digital marketing strategies that align with business objectives.
• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Analyze and track the performance of digital marketing initiatives and report on effectiveness.

Skills

Creativity

Analytical skills

Technical knowledge

Communication

Project management

Education

Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, Business, or related field

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

Sprout Social

Job description

Ausenco is a fast-growing company with big ideas. We redefine what’s possible in some of the world’s most complex projects and toughest environments. Delivering innovative, value-add consulting, project delivery, asset operations and maintenance solutions is what we do. From 21 offices in 9 countries, with projects in over 80 locations worldwide, we create sustainable outcomes for our people, clients and communities.

We are currently looking for a Digital Marketing Director to join our team based in our Toronto or Vancouver office to support recent business success and growth.

The Digital Marketing Director oversees the digital marketing strategy for the organization. This role is responsible for the planning and execution of digital marketing initiatives, including SEO, PPC, content marketing, social media, email campaigns, and web analytics. This role requires a combination of creativity, analytical skills, and technical knowledge to enhance brand awareness, drive customer engagement, and generate leads. A business savvy mindset, the ability to connect digital decisions to business impact, and knowing how to position the right level of technical information with stakeholders are skills critical to your success in this role.

About the role

• Develop and execute digital marketing strategies that align with business objectives.
• Lead and manage a team of digital marketing professionals, including a Social Media Manager and Digital Knowledge Manager.
• Collaborate with regional marketers and key stakeholders within the business on digital strategies to support marketing and BD initiatives, programs or campaigns.
• Stay ahead of industry trends, emerging technologies, and digital marketing best practices.
• Set KPIs and ensure continuous monitoring and improvement of digital marketing performance.

Campaign Management

• Plan, execute, and optimize digital marketing campaigns across multiple channels, including website, email, social media, SEO, PPC, content marketing, and more.
• Oversee the creation and distribution of high-quality content that engages the target audience and drives engagement.
• Collaborate with cross-functional teams (marketing, communications, design) to ensure a unified brand message.
• Develop strategies to enhance customer engagement and build strong relationships through various digital platforms.

Website & SEO Management

• Oversee website design and site optimization to enhance user experience and conversion rates.
• Develop and implement an SEO strategy to improve organic search rankings and website traffic.
• Monitor website analytics and create actionable insights to improve performance.

Paid Advertising & Performance Marketing

• Plan, execute, and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Instagram Ads, programmatic advertising).
• Monitor campaign performance and adjust strategies to maximize ROI.

Social Media Marketing

• Manage and oversee the social media strategy across all relevant platforms (LinkedIn, Instagram, Facebook, YouTube).
• Foster community engagement and oversee brand reputation management.

Email Marketing and CRM

• Develop email marketing campaigns to nurture leads and drive customer retention.
• Manage the day-to-day administration of CRM across the organization.

Analytics & Reporting

• Analyze and track the performance of digital marketing initiatives and report on the effectiveness of campaigns.
• Monitor and analyze key performance metrics across all digital marketing channels.
• Use tools like Google Analytics and Sprout Social to track user behavior and campaign success.
• Generate reports and present findings to stakeholders with recommendations for improvement.

About you

Education & Experience :

• Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, Business, or a related field.
• 8-10 years of experience in digital marketing.
• Proven experience managing digital marketing campaigns across multiple channels.
• Strong understanding of digital marketing tools, platforms, and technologies, including SEO, SEM, PPC, social media management, email marketing, content marketing, and analytics.
• Experience with Google Ads, LinkedIn Campaign Manager, Google Analytics, and Sprout Social.
• Knowledge of website management and UX / UI principles, HTML, CSS, and web development principles.
• Ability to analyze data and metrics to measure the success of campaigns and make data-driven decisions.
• Innovative thinking and the ability to develop engaging content and campaigns that capture the target audience's attention.
• Exceptional organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Ability to work in a fast-paced environment and adapt to changing digital trends.
• Strong written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.
• Ability to adapt to a fast-paced and constantly changing digital landscape.

Why Ausenco?

We support individual growth and aim to allow you to work in a way that plays to your strengths. Beyond a competitive remuneration package we offer :

• Career advancement - Embark on a journey of continuous growth through technical training, mentorship initiatives, and networking opportunities.
• Work Life Balance – Experience the best of both worlds with our hybrid work model, allowing you to balance office days with working from home; and progressive parental leave benefits to foster family needs and professional life.
• Holistic approach to wellness – Take a proactive approach to your overall wellbeing. Access to confidential counselling, information services and a benefits program that supports your health & wellness.
• Accessible leadership team – Work with highly reputable industry leaders who value your contribution.

Our people don’t settle for the status quo. If you have an entrepreneurial spirit and want to help set a new standard in sustainability, we’ll help you find your place. This means working with you to develop a unique career path and skillset to match your ambition.

We’re proud of the work we do, and we do it within a culture that is open, honest, and cooperative. We have a history of attracting visionary people who embrace challenges and deliver creative solutions for every project, and your voice is an important part of the conversation.

As a global company we embrace and encourage diversity in its fullest sense – gender identity, gender expression, sexual orientation, age, experience, nationality, colour, language, religion, location, disability, education, skills, working styles and time availability. Our work environments are based on mutual trust and respect for the rights and opportunities of every individual.

Salary range : $130,000 - $150,000

Expected Salary : Variation in salary is determined by factors such as qualifications, relevant years of experience, and prevailing market conditions for the specific role.

Join us and work a better way.

LI-Hybrid, #LI-GK1

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