Digital Marketing Director

LUS Brands; Mississauga; On-site; CAD 148,000 - 182,000; Full time

Job summary

A prominent hair care company in Mississauga seeks a Digital Marketing Director to lead its digital marketing strategy. The ideal candidate will manage performance marketing across channels, develop marketing plans to drive sales, and support the e-commerce team. With 7-10 years of DTC experience, particularly in beauty or consumer goods, you will thrive in this fast-paced environment. This full-time position offers competitive benefits and a chance to make a significant impact.

Benefits

Medical and dental coverage

RRSP-matching retirement benefits

Paid time off and holidays

Annual wellness allowance

Generous product discounts

Qualifications

• 7-10 years of experience leading a DTC e-commerce brand website preferably in beauty, fashion, or consumer goods.
• Platform experience in Shopify Plus, Google Analytics/GA4, Google Tag Manager.
• Data-driven approach to analysis and problem-solving translating actions to insights.

Responsibilities

• Oversee strategic planning and execution of LUS Brands performance marketing.
• Accountable for budgets and delivery of sales targets.
• Develop and execute acquisition and retention marketing plans.

Skills

Experience in DTC e-commerce

Performance marketing channels

Excellent communication skills

Leadership skills

Data-driven approach

Education

Undergraduate Degree in Marketing, Business, or Digital

Tools

Shopify Plus

Google Analytics / GA4

Google Ads

META business manager

Klayvio

Job description

LUS Brands (“Love Ur Self”) is a Toronto-based DTC (direct-to-consumer) hair care brand that’s backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors.

Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews. Our mission is as simple as the products we create : to encourage people to genuinely love and accept themselves so that their unique beauty can shine through.

At LUS, success starts with the right mindset. We’re committed to bringing on individuals who see possibilities instead of limitations. We’re looking for team members who embrace growth, take ownership of their results, and view challenges as opportunities.

We value resilience, self-motivation, and the determination to turn a “no” into a “not yet.” You bring energy, lead with a growth mindset, trust in your ability to create opportunities and take action to achieve your goals. If you’re passionate about growth, eager to learn, and driven to overcome challenges, we want to hear from you!

To learn more about us, visit ca.lusbrands.com

About the Role

In this key role, you will report to the Chief Digital Officer and be responsible for leading the digital marketing strategy and execution for Love Ur Curls | LUS Brands. This role is critical for a data-led digital team by driving the digital marketing strategy for full funnel awareness, consideration, and conversion traffic. Your mission is to deliver best-in-class content, ad campaigns, and measurement, and manage the cross-functional team for collaboration, support & execution.

Responsibilities :

• Oversee the strategic planning, execution and ongoing optimization of LUS Brands | Love Ur Curls performance marketing plans including but not limited to display, paid social, paid search, online video, affiliate channels and lifecycle marketing.
• Accountable for monthly, quarterly, and annual paid media budgets and delivery of sales targets, lifetime value, and return on marketing investment, across multiple lines of business (Love Ur Curls & Love Ur Curls Kids)
• Develop and execute acquisition and retention marketing plans to support North American sales, and customer segment growth targets.
• Develop monthly, quarterly, and campaign-specific digital marketing plans to drive increased qualified traffic to our digital business.
• Strategic development of CRM practice through management and maintenance of the database, and customer journey mapping.
• Support the e-commerce team in planning and implementing automated engagement journeys pre and post purchase to reengage customers to drive sales.
• Ensure marketing efforts comply with requirements for customer data for both Canada and United States markets.
• Identify revenue growth opportunities for cross-sell / upsell, LTV, purchase frequency etc.
• Evaluate digital campaign performance and identify way to continually optimize within the entire marketing mix.
• Manage the ecom promotional calendar through identification of key moments, offers, and promos working in collaboration with brand marketing.
• Support Campaign planning and activation through translating the Brand marketing plans into digital marketing plans.
• Expand the visibility and working knowledge of digital marketing across the organization through presenting and communicating best practices, core findings and emphasizing the channel importance in the overall marketing mix
• Keeping up-to-date with the latest industry trends, tools, and best practices in performance marketing
• Collaborate with the business and internal marketing teams ensuring there is alignment of strategy, performance KPIs, messaging and initiative focus

Qualifications :

7-10 years of experience leading a DTC e-commerce brand website preferably in beauty, fashion, or consumer goods.

Minimum Undergraduate Degree in Marketing, Business, or Digital.

Platform Experience : Shopify Plus, Google Analytics / GA4, Google Tag Manager, Google Ads, META business manager, Klayvio, Attentive, Monday.com,

Performance Digital Marketing : understanding of performance marketing channels, for SEO / SEM, PPC, Affiliate, E-mail, and Social Commerce.

Data-driven approach to analysis and problem-solving translating actions to insights.

Embraces an entrepreneurial spirit, comfortable with ambiguity, thrives in a fast-paced environment, and takes a hands-on approach.

Excellent communication and presentation skills.

Excellent leadership skills with the ability to motivate and mobilize direct and in-direct team members.

Why Join LUS Brands?

Comprehensive Benefits : Receive medical and dental coverage and life insurance to ensure your health and peace of mind. We also provide an Employee Assistance Program for additional support.

Future Planning : Take advantage of RRSP-matching retirement benefits to help secure your financial future.

Time Off : Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays.

Wellness Support : Receive an annual wellness allowance to prioritize your health and well-being.

Exclusive Perks : Enjoy generous discounts on LUS Brands products for you, your family, and your friends.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Retail

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