digital marketing coordinator

Minimum Qualifications

College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Tasks

• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Write speeches, presentations and press releases
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Provide advice on procedures and requirements for government approval of development proposals
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletters and communications materials

Computer and Technology Knowledge

• MS Office
• Adobe Illustrator
• CSS
• HTML editing software
• Google Drive
• MailChimp
• Shopify
• Electronic mail
• Java
• WordPress

Area of Specialization

• Audio/audio-visual
• Communications
• Brand management
• Digital media

Specialization/Experience (Business Sales and Services)

• Distribution

Work Conditions and Physical Capabilities

• Work under pressure
• Fast-paced environment

Personal Suitability

• Efficient interpersonal skills
• Flexibility
• Organized
• Team player
• Accurate
• Reliability
• Quick learner

Experience

• 1 year to less than 2 years
• Involves duties and responsibilities that lead to positive environmental outcomes