Digital Marketing Coordinator

Canucks Sports & Entertainment (CSE); Vancouver; On-site; CAD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Coordinator for Digital Marketing to enhance its digital presence. This exciting role involves implementing strategies across various platforms, executing performance marketing initiatives, and collaborating with internal teams to drive engagement. The ideal candidate will thrive in a fast-paced environment, utilizing their creativity and strategic thinking to optimize campaign performance. Join a diverse and inclusive team that values innovation and creativity, and be part of a vibrant work culture that reflects the community. If you're passionate about digital marketing and eager to make an impact, this opportunity is perfect for you.

Qualifications

• Minimum one year of hands-on digital marketing experience.
• Experience with ad buying through Meta Business Manager and Google Ads.

Responsibilities

• Implementing digital strategy across email, app, and paid channels.
• Developing brand and integrated marketing strategies to generate leads.
• Monitoring digital marketing performance for efficiency.

Skills

Digital Marketing

Ad Buying

Google Analytics

Meta Business Manager

Salesforce

Communication Skills

Creative Thinking

Time Management

Education

Post-secondary degree or diploma in a related field

Tools

Google Ads

Digital Analytics Tools

Job description

Position: Coordinator, Digital Marketing

Department: Marketing

Reports To: Manager, Digital Marketing

Position Summary

The Coordinator, Digital Marketing plays an important role in Canucks Sports & Entertainment (CSE)’s digital marketing efforts by supporting the mobile app, paid advertising, and email marketing. The incumbent will work across all of CSE’s brands.

This Role Will Focus On

1. Implementing digital strategy across email, app, and paid channels
2. Executing performance marketing efforts supporting ticket sales, member retention, corporate partnerships, and branding, while optimizing ad performance
3. Developing, in collaboration with the Digital Marketing Manager, brand and integrated marketing strategies to generate leads and maintain a healthy stream of new fans into the marketing pipeline
4. Working closely with internal departments to maintain a comprehensive digital marketing production and editorial calendar
5. Providing regular reports with insights and analysis on campaign performance
6. Ensuring email communication compliance with global anti-spam and privacy legislation
7. Monitoring the performance of digital marketing efforts to ensure resonance and efficiency (ROI/ROAS)
8. Managing game-day initiatives for the app using CMS platforms, including updates, styling, branding, and content management
9. Creating and scheduling push notifications for content categories such as Game Day Experiences, 50/50 Draws, Ticketing, etc.
10. Staying up-to-date with future marketing technologies and trends

Required Experience & Qualifications

1. A post-secondary degree or diploma in a related field
2. Minimum one year of hands-on digital marketing experience, including ad buying through Meta Business Manager and Google Ads
3. Experience with digital analytics tools like Google Analytics, Tradable Bits, Salesforce, etc., and the ability to make data-driven decisions
4. Excellent communication skills for developing and presenting positioning recommendations
5. Creative and strategic thinker who challenges the status quo and shares innovative ideas
6. Experience prioritizing limited resources to optimize results and efficiency
7. Strong attention to detail, with exceptional time management and organizational skills
8. Ability to thrive under pressure, prioritize tasks, and adapt quickly in a fast-paced environment
9. Willingness to work evenings and weekends as required by events and promotions

Vancouver is one of the most diverse cities in the world, and Canucks Sports & Entertainment strives to create an inclusive, equitable workforce that reflects our community. We value diverse perspectives, ideas, and creativity to support a respectful, collaborative, and fun work environment. We are committed to building and supporting a diverse team.

This position will remain open until filled.