Digital Marketing Coordinator

Sodales Solutions; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A dynamic digital marketing firm in Toronto is seeking a Digital Marketing Coordinator to enhance brand visibility through engaging content creation, social media management, and email campaigns. In this role, you will support marketing strategies and work with various digital platforms to track performance and optimize engagement. Ideal candidates have strong analytical skills and a passion for digital marketing.

Qualifications

• Experience in developing content for digital platforms.
• Proficient in managing social media channels and email campaigns.
• Strong analytical skills for tracking and reporting website performance.

Responsibilities

• Create engaging content across various digital platforms.
• Manage and analyze social media engagement.
• Build and optimize email marketing campaigns.
• Support website content updates and SEO.
• Track KPIs and generate performance reports.

Skills

Content Creation

Social Media Management

Email Marketing

SEO Practices

Analytics & Reporting

Tools

Mailchimp

HubSpot

Google Analytics

WordPress

Job description

Position Summary

The Digital Marketing Coordinator is responsible for supporting and executing digital marketing initiatives to increase brand awareness, engagement, and lead generation across digital channels. This role combines creativity, organizational skills, and digital know-how to manage content creation, social media, email campaigns, and marketing collateral while helping to drive the company’s overall marketing strategy.

Key Responsibilities

• Content Creation
  • Develop engaging content for digital platforms including social media, blogs, email newsletters, and website pages.
  • Collaborate with the design team to create marketing collateral such as infographics, brochures, and presentations.
• Social Media Management
  • Manage day-to-day posting, scheduling, and engagement across platforms (Instagram, LinkedIn, Facebook, X, TikTok, etc.).
  • Monitor performance, respond to comments/messages, and ensure consistent brand voice.
• Email Marketing
  • Build and deploy email campaigns using tools like Mailchimp, HubSpot, or similar platforms.
  • Analyze performance metrics and optimize email content based on results.
• Website & SEO Support
  • Update website content via CMS (e.g., WordPress).
  • Assist with basic on-page SEO practices to improve search visibility.
• Analytics & Reporting
  • Track KPIs using Google Analytics, social platform insights, and campaign dashboards.
  • Generate regular reports to identify trends and recommend improvements.
• Campaign Coordination
  • Support execution of marketing campaigns, promotions, and product launches.
  • Coordinate with vendors, freelancers, and internal teams to ensure timely delivery.

Why Join Us?

Be part of a team that values innovation, collaboration, and data-driven decision-making. You’ll have the opportunity to lead performance-led campaigns while contributing to the growth of a high-impact organization.

If you’re ready to make an impact and elevate your marketing career, we want to hear from you!