Digital Marketing Coordinator

Tourism Rossland; Rossland; On-site; CAD 32,000 - 37,000; Part time

Job summary

Tourism Rossland is seeking a part-time Digital Marketing Coordinator to manage social media, photography and videography for the Rossland region. The role offers a flexible 15-hour work week focused on engaging content creation and online presence.

You will craft posts, captions and campaigns across Instagram, Facebook and TikTok, collaborating with local partners. The ideal candidate has digital media experience and a passion for tourism promotion.

Qualifications

• Experience with digital media including photo and video production.
• Knowledge of tourism, hospitality and marketing.
• Ability to work independently or in a small team.
• Excellent verbal, written and online communication skills.

Responsibilities

• Social Media Management across platforms.
• Create and manage engaging posts for Instagram, Facebook and TikTok.
• Write captions highlighting destinations, events, attractions and travel experiences.
• Schedule posts and maintain a consistent posting calendar.
• Monitor trends and adapt content to seasonal tourism opportunities.
• Ensure branding remains consistent with Tourism Rossland’s goals.
• Track engagement, reach and follower growth; monitor competitors.
• Showcase the destination’s experiences and culture online.
• Assist the Marketing Manager or Executive Director as needed.

Skills

Digital media

Photography

Videography

Social media management

Content creation

Communication skills

Tourism knowledge

Team collaboration

Time management

Job description

• Open to International applicants with valid Canadian Work permits: No

Tourism Rossland is now accepting applications for the part-time position of Digital Marketing Coordinator. We are looking for an outgoing, enthusiastic individual with digital media experience–including photography and videography. This position is based on 15 hours per week with a flexible schedule.

Responsibilities & Qualifications

• Social Media Management
• Create and manage engaging posts for Instagram, Facebook and TikTok.
• Write captions that highlight destinations, events, attractions, and travel experiences.
• Schedule posts using social media management tools and maintain a consistent posting calendar.
• Monitor trends and adjust content to match seasonal tourism opportunities.
• Ensure branding remains consistent across all platforms and aligns with Tourism Rossland’s goals.
• Track engagement, reach, and follower growth from social media.
• Monitor competitor social media activity.
• Showcase the destination’s unique experiences and culture.
• Maintain a positive and professional online presence.
• Assist in any other duties that may be assigned by the Marketing Manager or Executive Director

Community Engagement

• Respond to comments and messages promptly.
• Encourage user-generated content by interacting with visitors and sharing their experiences.
• Build relationships with followers and online communities by commenting and sharing on other related posts.
• Collaborate with local businesses, tourism partners, and influencers.
• Work with marketing and tourism partners to coordinate collaborative campaigns.
• Assist event organizers by promoting upcoming events.

Photography & Videography

• Capture photos and videos at events and attractions.
• Film short promotional videos and behind-the-scenes content.
• Edit visual content for social media platforms.

Required Skills

• Knowledge of tourism, hospitality and marketing a must
• Skilled in all digital media platforms with the ability to create engaging content highlighting the region
• Excellent verbal, written and online communication skills
• General office skills, including basic computer literacy
• Experience with photo and/or video production
• Self-starter and able to work well solo or with a small team and be goal oriented
• High degree of sensitivity in dealing with the Public, Board and Stakeholders
• Able to work independently, show initiative and meet deadlines
• Able to travel and work flexible hours as required

25.00