Digital Marketing Coordinator

zag creative group inc.; Edmonton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A marketing and advertising agency in Edmonton is seeking a Digital Marketing Coordinator to manage social media campaigns, email marketing, and website updates. This hands-on role requires 13 years of experience in digital marketing, focusing on crafting engaging digital strategies and collaborating with teams to achieve measurable results. Competitive pay and comprehensive benefits are offered.

Benefits

Competitive pay

Comprehensive Dental and Health benefits

Competitive vacation time

Extracurriculars

Qualifications

• 13 years of experience in digital marketing, communications, or a related field.
• Proficient in managing and executing social media, email marketing, and website content updates.
• Strong verbal and written communication skills.

Responsibilities

• Execute and monitor paid and organic campaigns across social and digital platforms.
• Make website updates and publish blog content using CMS platforms.
• Create and send email campaigns or newsletters.

Skills

Social media management

Email marketing

Content management

SEO understanding

Communication skills

Organization

Tools

Google Analytics

Meta Business Suite

Mailchimp

WordPress

Job description

Overview

Salary : Ideas with Intention

zag (that is right, no capital) is a full-service, marketing and advertising agency that is hell-bent on getting to know brands inside and out. We ensure we capture the perfect blend of creativity, strategy, and management to catapult brands in the right direction with ease. With us, there is always room to grow, and we are currently looking for a Digital Marketing Coordinator to do just that.

We come to work every day to solve challenges, and we lean on our teammates to do it. By working together and bending our disciplines, we bring unique perspectives to the table, learn from each other, and stick the landing.

We have six guiding principles that help keep us grounded along the way:

• Be Better. We strive for unicorn-level greatness.
• Own It. We care about what we create.
• Think Beyond. We outsmart challenges with creative and forward thinking.
• Get Real. We dare to show up as ourselves.
• Team Up. We take the carpool lane, working together to achieve the best results.
• All In. We make it count. Every day.

Why zag?

• Youll be empowered to implement, monitor, and evolve digital marketing programs not just post content.
• We value resourceful thinkers, sharp organizers, and people who learn by doing.
• Youll work in a collaborative environment where digital strategy, creative development, and content execution are deeply connected.
• Youll be encouraged to experiment with new tools and ideas while mastering best practices across platforms.
• Theres room to grow your technical and creative skills, build client relationships, and become a trusted expert in the digital space.

Qualifications

• 13 years of experience in digital marketing, communications, or a related field.
• Continually seek new and better ways to do things through technology and innovation, which includes but isnt limited to AI.
• Experience with managing and executing social media, email marketing, and website content updates.
• Proficiency with tools such as Google Analytics, Meta Business Suite, Mailchimp, and CMS platforms (e.g., WordPress).
• Understanding of SEO, analytics, and performance metrics.
• Excellent organization and time management skills.
• Strong verbal and written communication skills.
• Ability to manage multiple deadlines and communicate status updates clearly.
• A proactive, detail-oriented mindset with a desire to learn and grow.

Primary Objective for this Position

The Digital Marketing Coordinator supports the execution and day-to-day coordination of digital marketing activities across multiple client accounts. This includes managing paid and organic social media, email marketing, website updates, reporting, and ongoing digital content production.

You will be a hands-on contributor who keeps digital campaigns organized, active, and optimized. Youll work alongside creative, technology, and account teams to ensure projects run smoothly and deliver measurable results. Youre a digital doer with an eye for detail, an aptitude for multitasking, and a passion for whats next.

Key Responsibilities

The day-to-day will evolve, but core duties include :

• Execute and monitor paid and organic campaigns across social and digital platforms.
• Make website updates and publish blog content using CMS platforms.
• Post organic content and manage publishing schedules across client channels.
• Monitor and respond to social media inquiries and escalate issues as needed.
• Create and send email campaigns or newsletters via platforms like Mailchimp or HubSpot.
• Assist with compiling, analyzing, and reporting on KPIs related to website, email, and social performance.
• Support planning and strategy discussions with analytics, platform knowledge, and client context.

You will also :

• Keep internal stakeholders informed with regular task status updates and deliverables.
• Prepare digital marketing reports and insights for internal and client use.
• Stay informed on emerging trends, platforms, and digital best practices.
• Assist in developing content calendars and campaign timelines in collaboration with creative, technology and account teams.
• Help maintain and improve internal processes and checklists.
• Approach every project big or small with a calm, positive, solution-oriented mindset.

What we offer you

• Competitive pay
• Comprehensive Dental and Health benefits
• Competitive vacation time, PTO days, and zag days.
• Extracurriculars (holiday parties, summer party, Party Planning Committee, etc. and more!)

Applying

Shortlisted applications will receive an email from us requesting a 30-minute screening interview. Following the screening interview, successful applicants will receive a request for a formal interview.

We understand how uncertain the application process can be, so we promise not to leave you hanging. If at any time you are not selected to move forward, you will receive an email from us letting you know.