Digital Marketing & Content Specialist

Alexander College; Vancouver; On-site; CAD 70,000 - 80,000; Full time

Job summary

Alexander Innovation Center in Vancouver seeks a seasoned Digital Marketing & Content Specialist to lead paid and organic campaigns across multiple brands. You will blend media buying, content creation, and on-camera presenting, with a data-driven, AI-enhanced approach.

The role requires 3+ years of hands-on marketing, strong analytics, and excellent English communication. Flexibility for occasional travel and events complements a dynamic, brand-consistent environment.

Qualifications

• Minimum 3+ years of hands-on digital marketing experience with direct management of paid campaigns on Meta and Google.
• Ability to analyse advertising data and optimise campaigns toward measurable targets.
• Proven content creation skills across copy, graphics, and video.
• Confidence presenting on camera — hosting, interviewing, and delivering to-camera content.
• Practical experience using AI tools for video editing and graphic design.
• Strong written and verbal communication skills in English, with attention to detail and brand consistency.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and other networks.
• Run and optimise campaigns for local Canadian audiences and international markets.
• Manage advertising budgets across four organisations with reporting on CAC and ROAS.
• Continuously test creative, audiences, and bidding strategies via A/B testing.
• Track and interpret campaign performance using GA4, Meta Ads Manager, Google Ads, and analytics.
• Build dashboards and provide regular data-driven recommendations for leadership.
• Develop content tailored to each brand and platform, and appear on camera as presenter/host.
• Plan content calendars, write scripts and captions, and manage publishing across channels.
• Optimise content for SEO and AI-driven discovery (AEO/GEO).
• Use AI tools to produce/edit video and graphics efficiently, and adopt new AI tools as appropriate.
• Coordinate with leadership to align marketing across organisations and with web/landing pages.

Skills

Digital marketing

Campaign optimisation

Content creation

On-camera presenting

AI-assisted production

English communication

Brand management

Job description

The Digital Marketing & Content Specialist owns the planning, execution, and optimisation of paid and organic digital marketing across the Innovation Centre and its affiliated companies. This is a hands-on, data-driven role that blends paid media buying, performance analytics, content creation, and on-camera presenting. The successful candidate is equally comfortable building and reading a campaign dashboard, scripting and filming a short video, and using AI tools to produce polished graphics and edited footage at speed.

Because the role serves several distinct audiences across different companies and markets — from the BC tech and founder community and corporate training clients to property prospects and prospective students — the ideal candidate is adaptable, organised, and able to tailor messaging to very different audiences while keeping each brand consistent.

EMPLOYMENT TYPE: Full-Time, Permanent

SALARY: $70,000 – $80,000 per year

LOCATION: Alexander College Vancouver Campuses. Flexibility to travel between campuses and attend off-site client meetings may be required.

WORK WEEK: The Employee will work during regular business hours, Monday to Friday for 40 hours per week (not including a 30-minute unpaid meal break per day). Flexibility will be required. Occasional evening and weekend shifts may be required.

ABOUT ALEXANDER INNOVATION CENTRE (AIC):

Alexander Innovation Center develops and incubates applied AI products in collaboration with industry partners and translates those outcomes into practical, workforce-ready learning experiences. As part of Alexander College’s broader growth and diversification strategy, the Innovation Center is also building a business-to-business corporate training function focused on practical AI adoption in workplace workflows, governance, operations, and productivity improvement.

The Center’s corporate offering is expected to combine training delivery, client discovery, practical workflow analysis, industry adaptation, and follow-on advisory or implementation support. This position will play a central role in that effort.

QUALIFICATIONS:

• 3+ years of hands-on digital marketing experience, including direct management of paid campaigns on Meta and Google.
• Demonstrated ability to analyse advertising data and optimise campaigns to measurable targets.
• Proven content-creation skills across copy, graphics, and video.
• Confidence and comfort presenting on camera — hosting, interviewing, and delivering to-camera content.
• Practical experience using AI tools for video editing and graphic design.
• Strong written and verbal communication skills in English, with a sharp eye for detail and brand consistency.
• Highly organised, self-directed, and able to manage multiple brands and deadlines simultaneously.

NICE TO HAVES:

• Experience marketing across more than one industry or audience type.
• Working proficiency in a second language and familiarity with the platforms and norms of different markets — useful for reaching diverse local and international audiences.
• Familiarity with marketing automation, CRM, and lead-nurturing workflows.
• Graphic design proficiency (Adobe Creative Suite, Canva) and short-form video editing (Premiere, CapCut, or similar).
• Interest in AI, technology, and innovation, aligned with the Innovation Centre’s mission.

SPECIFICRESPONSIBILITIES:

Paid advertising & campaign management

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and other relevant networks.
• Run and optimise campaigns for local audiences here in Canada as well as international markets worldwide, choosing the platforms that best reach each region — including overseas channels such as WeChat and TikTok/Douyin where relevant.
• Manage advertising budgets across all four organisations, allocating spend to maximise return and reporting clearly on cost per lead and cost per acquisition.
• Continuously test creative, audiences, and bidding strategies through structured A/B testing.
• Track, analyse, and interpret campaign and channel performance using tools such as Google Analytics (GA4), Meta Ads Manager, Google Ads, and platform-native analytics.
• Build clear dashboards and regular reports that translate data into actionable recommendations for leadership.
• Define and monitor KPIs (reach, engagement, conversions, lead quality, CAC, ROAS) and proactively adjust campaigns to hit targets.
• Maintain proper conversion tracking, pixels, and UTM tagging across all properties.
• Develop and produce engaging content — written, graphic, and video — tailored to each brand and platform.
• Appear on camera as a presenter and host: conducting interviews, recording short-form videos, and representing our brands across social media channels.
• Plan content calendars, write scripts and captions, and manage day-to-day publishing across all channels.
• Optimise content for both traditional search and AI-driven discovery — applying Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), alongside SEO, so our content surfaces well in search results and AI answer engines.

AI-powered production

• Use AI tools to produce and edit video (e.g. automated editing, captioning, voice and avatar tools) and graphics (e.g. AI image generation and design assistants) efficiently and to a professional standard.
• Identify and adopt new AI-driven marketing and production tools that improve output quality and turnaround, in line with the Innovation Centre’s responsible-AI practices.

Social media & brand management

• Own the day-to-day management and growth of the group’s social media presence across all relevant platforms.
• Maintain brand consistency and a clear voice for each of the four organisations while coordinating shared campaigns where they overlap.
• Engage with audiences and communities (including the Innovation Nights community) in an authentic, non-“selling” manner.

Cross-organisation coordination

• Work closely with leadership and colleagues across each company to align marketing with their individual goals, priorities, and key campaigns.
• Coordinate with the web and technical team on landing pages, tracking, and campaign assets.

WHAT AIC OFFERS:

• A high-visibility role at the forefront of AI business adoption in Vancouver
• Direct exposure to AIC's full program portfolio and client base from day one
• Flexible working arrangement that fits around your current commitments
• A collaborative, innovation-driven team at 570 Dunsmuir Street, Downtown Vancouver
• Access to AIC's AI infrastructure, research, and professional network
• Opportunity to build your personal brand in BC's growing AI ecosystem through Innovation Nights and community events
• Performance-linked earnings with a clear pathway to full-time employment