Digital Marketing & Content Specialist

StandardFusion; Vancouver; On-site; CAD 70,000 - 80,000; Full time

Job summary

A fast-growing SaaS company in Downtown Vancouver is seeking a Digital Marketing & Content Specialist to develop and execute content strategies. The successful candidate will create persuasive copy and enhance engagement across digital platforms to drive conversions.

Benefits

Extended health, dental, and vision care

Flexible working hours

Professional Development Allowance

Wellness programs

Relaxed work environment with no dress code

Fully stocked kitchen with snacks

Regular team lunches/dinners

Paid vacation and time off

Supportive team environment

Qualifications

• Proven experience as a content creator or copywriter.
• Strong writing and editing skills with impeccable grammar.
• Understanding of digital marketing channels.

Responsibilities

• Develop and execute content strategy for various digital channels.
• Write compelling copy for websites, ads, and email campaigns.
• Analyze email performance metrics and implement improvements.

Skills

Writing

Content Strategy

Digital Marketing

Analytical Mindset

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

ActiveCampaign

Job description

Digital Marketing & Content Specialist

About StandardFusion

StandardFusion is a fast-growing SaaS company based in Downtown Vancouver. Our cloud-based SaaS GRC application is designed to make security and compliance simple and approachable. We allow organizations to quickly and easily manage their GRC program, operational risk, manage their organization's controls, control testing, and follow best practices. We have a very open and inclusive company culture that allows employees to get a grasp of the entire business. Your ideas and opinions are highly valued from day one and can influence big business decisions. We are looking for a great long-term fit to grow alongside our company — someone eager, smart, and driven who is willing to work hard and learn quickly. For more information, please visit our website by clicking here.

About the Opportunity

Due to an exciting period of growth, StandardFusion currently has an opportunity for a talented Digital Marketing & Content Specialist to join our marketing team in Vancouver, BC, on a full-time basis.

As a Digital Marketing & Content Specialist, you will play a key role in developing and executing our content strategy while creating persuasive, growth-driven copy for our website, sales team, email campaigns, and other digital channels. You will also lead the deployment of targeted email nurture campaigns designed to engage leads at every stage of the funnel and drive conversions. Your work will ensure a seamless alignment of messaging across platforms, creating a cohesive and consistent experience that boosts engagement and accelerates pipeline growth.

• Write compelling and optimized copy for sales collateral, websites, blogs, landing pages, and email campaigns.
• Create strategic website content and design conversion-focused lead flows that guide the user journey.
• Collaborate with the team to create effective copy that aligns with ad campaigns and lead journeys.
• Write persuasive email copy for campaigns, newsletters, and automated email sequences that drive engagement and conversions.
• Strategize and build multi-step email nurture journeys designed to deliver timely, high-value content that drives engagement and accelerates lead conversion
• Analyze email performance metrics and implement improvements.
• Support, execute, and refine content strategies to improve lead generation and engagement.
• Use data and analytics to measure content effectiveness and make data-driven recommendations for improvement.

More About You

This role requires a creative, detail-oriented professional with strong writing and content strategy skills. While expertise in every area is not required, we value flexibility, a willingness to learn, and a drive to succeed in a fast-paced environment.

Required Skills and Experience:

• Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• Proven experience as a content creator, copywriter, or similar role.
• Experience creating ad copy, landing page copy, and email campaigns.
• Strong writing and editing skills with impeccable grammar and attention to detail.
• Understanding of digital marketing channels and the buyer’s journey.
• Analytical mindset with the ability to use data to inform content strategies.

Preferred Skills (Assets):

• Experience with marketing tools such as Framer CMS, Google Ads, ActiveCampaign, or other CRM/email platforms.
• Familiarity with A/B testing for website, landing pages, or email campaigns.
• Event management experience would be an asset
• Creative mindset with a passion for innovation.
• Strong organizational and time-management skills.

About the Benefits

As a valued StandardFusion employee, you will be rewarded with a salary of $70,000 to $80,000 based on skills and experience. You will also receive a wide host of benefits, including:

• Extended health, dental, and vision care.
• Flexible working hours.
• Professional Development Allowance.
• Wellness programs.
• A relaxed, casual work environment — no dress code!
• Fully stocked kitchen, with a pantry of complimentary snacks, coffee, and tea.
• Regular team lunches/dinners and company events and socials.
• Opportunity to take a break in your day and play games including foosball, board games, card games, and sports. You name it, we will play it!
• Vacation and paid time off.
• Experience working in a fast-paced startup environment with a ton of room to grow.
• The opportunity to join a supportive diverse team of people who enjoy moving fast every single day.