Digital Marketing Content Specialist

Irving Oil Ltd.; Saint John; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading energy company in Saint John is seeking a Digital Marketing Content Specialist to drive the content and creative development across all digital channels. The role emphasizes collaboration, strategic vision, and measurable results through compelling designs and cultural insights. Candidates should have over 5 years of digital content experience, with strong SEO and SEM skills and an emphasis on enhancing user experience.

Benefits

Access to fitness facility

Onsite nurse

Annual bonus plan

Flexible benefits plan

Paid vacation

Wellness support

Paid volunteer day opportunities

Qualifications

• 5+ years developing branded content strategies.
• Expertise in high-performing digital content for platforms.
• Hands-on knowledge of SEO best practices.

Responsibilities

• Monitor digital trends and develop engagement strategies.
• Collaborate with creative team to produce content.
• Write content for various digital communication channels.
• Provide insights to improve all digital channels' UX.

Skills

Creative collaboration

Multitasking

SEM and SEO

UX understanding

Analytical mindset

Problem-solving

Education

Bachelor's degree in Marketing

Job description

Digital Marketing Content Specialist page is loaded

Digital Marketing Content Specialist

Apply locations Saint John time type Full time posted on Posted 16 Days Ago job requisition id R126575

As a Digital Marketing Content Specialist, you will lead the content and creative development across all owned and paid digital communication channels. Your goal will be to bring strategic vision to life by collaborating closely with the Marketing & Agency team—guiding concepting and copywriting efforts while contributing to impactful digital experiences through compelling design, photography, and video assets. Your success will be measured by your ability to unify creativity and strategy, ensuring every piece of content not only engages audiences but also drives measurable results.

What We Offer:

• Work Environment – Work in our beautiful home office building with access to a fitness facility, onsite nurse, and a café
• Competitive Compensation – Including an annual bonus plan, pension plan
• Flexible Benefits Plan – In effect from day one and offers three levels of coverage to select from to meet your unique, personal needs
• Paid Vacation – Plus an annual option to purchase additional vacation, too
• Wellness Support – With an annual wellness allowance, paid personal care days and a 24/7 Employee & Family Assistance Program
• Opportunity to give back to some amazing causes in our community – Choose when and where to make an impact with a paid volunteer day, company volunteer opportunities, and a donation matching program

Your Responsibilities:

• Consistently monitor digital trends to propose innovative ideas and develop content and concepts that will increase engagement, support business goals, meet performance metrics and satisfy customer needs within the digital space
• Collaborate with the internal agency team of copywriters, designers, photographers and videographers to create on-brand, on-trend content for all digital channels
• Write content to meet the specifications and industry standards for all digital communication and advertising channels
• Share digital content knowledge to support the growth and development of the Agency Services team
• Gather information during client meetings to inform content recommendations for web, digital and video assets
• Understand the company’s digital channels and strategy, including website, email, paid media and apps
• Act as a subject matter expert in the Brand Organization for digital channel content, best practices andindustry standards for paid and company owned digital channels, including websites, apps, SERP, advertising
• Understand and make recommendations to improve/enhance the UX for all paid/owned customer communication flows
• Collaborate with the Loyalty, Web, Media and Digital Experience teams to understand strategy, capabilities and function for owned and partner digital channels

Your Skills:

• Proven ability to thrive in creative, collaborative, and data-driven team environments
• Strong multitasking skills with experience managing multiple digital marketing campaigns simultaneously
• Expertise in SEM and SEO strategy and writing, with hands-on knowledge of key SEO platforms
• Deep understanding of UX standards and trends, with the ability to translate insights into engaging digital experiences
• Analytical and results-oriented mindset, focused on testing, optimizing, and scaling successful content
• Skilled at solving technical and strategic roadblocks to maintain momentum on complex projects

Your Experience:

• Over 5 years of experience developing branded content strategies and assets across digital, marketing, and agency landscapes
• Demonstrated expertise in creating high-performing digital content for platforms like Meta, Google Ads, and YouTube, with a focus on SEO and UX best practices
• Proven track record of producing results-driven corporate content, supported by either formal education in digital marketing or equivalent hands-on experience

Irving Oil is committed to supporting a diverse and inclusive work environment. We thrive on the good energy that’screated when our people from different backgrounds, identities, cultures and experiences share their unique perspectives.Diversity is key to our success and inclusion is everyone’s responsibility.

Job Requirements - Work Experience

Marketing

Job Requirements - Education

Bachelors

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Who we are

As a family-owned company deeply rooted in our communities, we work hard to make a difference in the places we serve. For more than 100 years, our commitment to doing good business has been grounded in our commitment to people – to our employees, to our customers, and to our communities.

Our mission is focused on our continued evolution to meet the changing needs of our customers. We are devoted to being part of the solution, in providing the safe and reliable energy that our customers need, while taking concrete steps to evolve our business for the future.