Digital Marketing Consultant

IFG International Financial Group Ltd; South Frontenac; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

A leading financial institution is seeking a Digital Marketing Consultant for a hybrid 4-month contract. The role includes content publishing, web development using CMS, and implementing digital marketing strategies. The ideal candidate will possess significant experience in web content and a relevant degree.

Qualifications

• 4-5 years of experience in web content publishing.
• In-depth knowledge of content strategy and marketing best practices.
• Familiarity with SEO, SEM, A/B testing, and email marketing.

Responsibilities

• Publish and update content on selected websites.
• Develop web pages based on stakeholder needs using CMS.
• Document all publishing activities and adhere to guidelines.

Skills

Content publishing

Digital Marketing Practices

Content strategy

SEO

Project Management

Education

Degree in Marketing, Project Management, or similar

Tools

Content Management Systems

HTML

CSS

JavaScript

Google Analytics

Adobe Analytics

Job description

Our client, a Top 5 Bankin Canada is looking to hire a Digital Marketing Consultantto their team for an initial 4month contract. This role is currently hybridin Toronto.

Responsibilities Include:

• Publishing content on selected websites and updating and maintaining the existing content.
• Prepare and/or follow necessary publishing schedules.
• Choose templates and modules to create web pages based on stakeholder needs and requirements guidelines.
• Assist in the development of web pages through existing CMS based on the Django Web Framework.
• Produce detailed documentation of all publishing activities.

Qualifications:

• 4-5 years of experience in web content publishing
• Working knowledge of content management systems, such as WordPress, Joomla, Drupal
• Working knowledge of HTML, CSS, and JavaScript
• Familiarity with Google Analytics and Adobe Analytics
• Familiarity with Digital Marketing Practices such as Email Marketing, A/B testing, SEO, SEM, ABM, etc.
• Degree in Marketing, Project Management, or any similar field
• In-depth knowledge of content strategy and marketing best practices

If you are qualified and interested in discussing this role in more detail, please submit your resume to [e-mail].