Digital Marketing Campaign

IFG International Financial Group Ltd; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading financial institution seeks a Digital Marketing Campaign expert to manage hybrid marketing strategies within their Toronto office. The ideal candidate thrives in a collaborative environment and has proven experience in performance-driven marketing campaigns, engaging with various teams to enhance customer relationships and drive overall success.

Qualifications

• 2+ years in Agile methodology.
• 3-4 years in executing marketing campaigns.
• Deep knowledge in marketing technologies.

Responsibilities

• Champion customer-focused culture and marketing objectives.
• Collaborate with teams to design and execute marketing programs.
• Analyze market data to refine strategies and campaigns.

Skills

Agile methodology

Marketing tech stack

Campaign management

Stakeholder management

Data analysis

Education

Marketing accreditation or four-year degree in Marketing, Business, or related field

Job description

Our client, a top banking client in Canada, is looking to hire a Digital Marketing Campaign for their team with a contract for 1 year with potential extension or conversion to Permanent. This role is Hybrid, i.e., 1 day a week in the office for their Toronto office.

Candidate Value Proposition :

The successful candidate will be exposed to several different teams offering them many developmental opportunities.

Typical Day in Role :

• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Supports marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborates closely with Marketing's Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Analyzes and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborates with Marketing's Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints.
• Champions proper usage of the bank brand in Canada, in full compliance with global brand guidelines and bank's visual identity continuum.
• Champions a high-performance environment and demonstrates a commitment to bank's values : accountability, passion, integrity, and respect. Delivers results in accordance with bank's behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his / her respective areas, while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML / ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML / ATF Global Handbook, and the Guidelines for Business Conduct.

Candidate Requirements / Must Have Skills :

• 2+ years of experience working with Agile methodology.
• 3-4 years of experience in driving performance growth across multiple business lines and KPIs.
• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing and / or owned digital channels).
• 3-4 Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.

Nice-To-Have Skills :

N / A

Soft Skills Required :

• Fluent written and spoken English.
• Sound business and technical acumen, with demonstrated agility in learning and ability to quickly become comfortable with unfamiliar business areas or technologies. Ability to connect programs / projects to broader organizational goals and grasp the key performance drivers of business partners.
• Proven ability to work both independently and within a team environment.
• The incumbent must be diplomatic, flexible, with a positive, mature attitude, and the ability to remain calm under pressure and deliver under tight timelines.
• Must also be proactive and creative, with strong, proven ability to plan and manage competing priorities, as well as the ability to recognize and appropriately handle sensitive and confidential information.
• Excellent communication (presentation skills, verbal and written). The ability to communicate confidently and clearly on conference calls, in meetings, via email, etc., at all levels of the organization.
• Excellent stakeholder management and influencing / negotiation skills, capable of balancing multiple perspectives, effective at all levels.
• Enthusiastic team player who has an exceptionally keen eye for detail.
• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels.
• Ability to analyze results to help make informed decisions and program enhancements over time.
• High level of professionalism, and ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills.
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.

Education / Experience :

• Marketing accreditation or four-year degree [Marketing, Business, or related field preferred].

If you are interested in hearing more about this role, please send your updated resume in MS Word format to [emailprotected] and mention the " Digital Marketing Campaign " in the subject line.

Other roles can be viewed at www.ifg-global.com

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