Digital Marketing and Social Media Specialist

Toronto Metropolitan University; Toronto; Hybrid; CAD 68,000 - 82,000; Full time

Job summary

A leading Canadian university in Toronto is seeking a Digital Marketing and Social Media Specialist to enhance brand awareness and recruit programs. The role involves developing and executing digital marketing strategies, managing content across multiple platforms, and analyzing campaign performance. Candidates should have a diploma in Digital Marketing or related fields, at least 3 years of experience, and a strong command of relevant tools. This is a hybrid position requiring some on-campus presence.

Qualifications

• Minimum of 3 years of experience in digital marketing and communications.
• Experience working in a digital marketing or advertising agency.
• Proven experience in content writing and editing for various digital platforms.

Responsibilities

• Develop and implement digital marketing strategies for the university.
• Manage content for social media, newsletters, and web platforms.
• Monitor digital campaign performance and provide analytical reports.

Skills

Digital marketing

Social media management

Content creation

Data analysis

Time management

Education

Post-secondary diploma in Digital Marketing or related field

Tools

Google Analytics

Adobe Creative Suite

Google Tag Manager

Social media scheduling tools

Job description

About Toronto Metropolitan

At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced its new name of Toronto Metropolitan University. Learn more about our next chapter.

The team

Telling the Toronto Metropolitan University story — that's the role of the Marketing & Creative Services team (University Relations). Working with partners inside and outside the university to enhance the profile and reputation of TMU. Our goal is to create high-quality, compelling marketing and communications solutions that support the TMU brand and enhance its reputation to influence decisions that students, faculty, donors, partners, alumni and staff make about connecting with us.

The Opportunity

Are you an adaptable and results-oriented digital marketing professional with a strong grasp of content delivery and campaign execution? We are seeking a Digital Marketing and Social Media Specialist to support the development and implementation of targeted marketing strategies that drive brand awareness, enhance program recruitment, and strengthen stakeholder engagement. Reporting to the Manager, Digital Experience, you will play a key role in executing digital campaigns across the university’s platforms. You’ll collaborate with internal partners to produce timely, on-brand content and apply data insights to optimize performance—ultimately contributing to a strong and consistent online presence for the university.

Key Responsibilities

• Develops and implements digital marketing strategies across TMU’s online channels to support institutional priorities, ensuring alignment with brand standards and target audience needs.
• Plans, creates, and manages content—including social media posts, newsletters, digital assets, and web materials—tailored to each platform and campaign objective, in collaboration with internal stakeholders.
• Monitors performance and provides reporting on digital campaigns using data and analytics to track KPIs, assess engagement, and recommend improvements for reach and effectiveness.
• Oversees campaign budgets and production logistics, including financial planning, cost tracking, vendor coordination, and invoice reconciliation to ensure fiscal accountability.
• Provides digital engagement support, including community management, influencer outreach, training workshops, and advising faculty and staff on digital best practices and opportunities.
  
  

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

• Completion of a post-secondary diploma program in Digital Marketing, Communications, Public Relations, or in a related field.
• Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.
• Minimum of 3 years of relevant work experience supporting a variety of marketing and communications activities, including planning, implementing, monitoring, and reporting on social media campaigns (both organic and paid).
• Experience working at a digital marketing, advertising, or creative agency.
• Proven experience in writing, editing, coordinating, and maintaining content for social media networks, websites and other different digital platforms from concept to delivery based on audience needs; including but not limited to Instagram, Twitter, LinkedIn, Facebook and Instagram.
• Experience with Google Analytics for data analysis and reporting, Siteimprove for website optimization, and proven experience setting up and managing tracking via Google Tag Manager.
• Proven experience building and managing websites within Content Management Systems (CMS), with a demonstrated understanding of web functionality and online best practices.
• Demonstrated knowledge of planning and implementing digital marketing campaigns, media relations and communications.
• Strong time management skills and flexibility to effectively prioritize, multitask and ensure work completion according to deadlines.
• Demonstrated understanding of Google Ads, Meta Ads Manager, and excellent oral and written communication skills, including the ability to write and edit quickly, accurately and creatively.
• Proficiency in working with Google Workspace as well as command of related software applications such as social media scheduling tools (Later, Sprout), native analytical and insight tools for Facebook, Twitter, Instagram and Linkedin, Adobe Creative Suite (Photoshop), and MS Office.
• Ability to research, analyze and interpret data and make recommendations based on solid and meaningful evidence to determine campaign effectiveness.
• Capacity to build and maintain strong working relationships with internal and external partners; collaborate across organizational boundaries with various functions and coordinate with vendors.
• Commitment and working knowledge to support University’s principles of equity, diversity, and inclusion (EDI), and the Accessibility for Ontarians with Disabilities Act (AODA).
• Availability to be on campus 2 days per week, plus flexibility for more, depending on operational needs.
  
  

Additional Information (OPSEU)

Position Number20004783Reports ToManager, Digital ExperienceDepartmentUniversity RelationsEmployee GroupOPSEUVacancy TypeTerm until March 1st 2026

This is an existing positionWork LocationHybrid - 2 days on campusStart DateSeptember 1st 2025End DateMarch 1st 2026Hours of Work 36.25Grade 10Salary Scale$68,365.92 - $81,632.49 Hiring RangeUp to $74,705.31TA SpecialistMylene BarrettePosting DateJuly 17, 2025Application Close DateJuly 25, 2025

• Qualified OPSEU candidates will be considered before members of other employee groups.
• Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.
• Applicants who do not meet all of the posted qualifications may, upon the University’s sole discretion, be considered to fill a vacancy on an underfill basis.
• As part of the selection process, candidates may be required to complete an occupational assessment.
• Applications will only be accepted online through Toronto Metropolitan University's career site.
• We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community. We are committed to providing an inclusive and barrier-free work environment, starting with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform. All information received in relation to accommodation will be kept confidential.