Digital Marketing and Social Media Specialist

Arbor Memorial Inc; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A Canadian memorial services company is seeking a Social Media and Digital Marketing Specialist to cover maternity leave. The ideal candidate will have at least three years of experience in digital marketing, a knack for content creation, and familiarity with managing paid advertising campaigns. This role supports a hybrid work model, requiring office attendance two days a week, and contributes to a culture of learning and community focus.

Benefits

Competitive compensation package

Health and wellness resources

Culture of learning

Qualifications

• At least three years of relevant experience in Digital Marketing and/or Social Media roles.
• Familiarity with online marketing strategies and channels.
• Strong customer service skills and ability to collaborate at all organizational levels.

Responsibilities

• Creating, managing, and executing paid social campaigns for Facebook and Instagram.
• Writing organic posts and sourcing/creating media to accompany posts.
• Assisting in developing lead-generating and nurturing content for campaigns.

Skills

Digital Marketing

Social Media Management

Content Creation

Organizational Skills

Communication Skills

Education

Degree, diploma, or certificate in Marketing or related field

Tools

Facebook/Meta Ads Manager

Canva

Adobe Photoshop

InDesign

Illustrator

Job description

Arbor is looking for an enthusiastic social media and digital marketing specialist to cover maternity leave. This role is ideal for someone with a few years of experience in social media who enjoys writing and creating content and is familiar with paid advertising campaigns.

You will join a team of passionate marketers who tackle many interesting challenges and have fun along the way. You'll be surrounded by caring colleagues and experienced leaders within a well-established Canadian company. Your skills and knowledge will contribute to meaningful experiences for the families we serve.

Our Home Office is located in the heart of Bloor West Village in Toronto, just steps from Jane Subway station. This position offers a hybrid work model, requiring attendance at the office two days per week.

Working with Arbor means more than a competitive compensation package. We foster a culture of learning and are dedicated to providing health and wellness resources for all employees and their families.

Key Responsibilities :

Social Media - Paid

• Creating, managing, and executing paid social campaigns for Facebook and Instagram to drive awareness and lead generation.
• Optimizing campaigns to meet KPIs.
• Tracking results and reporting to stakeholders.

Social Media - Organic

• Writing organic posts and sourcing/creating media (images/videos) to accompany posts.
• Developing, maintaining, and executing our social media content calendar, highlighting important dates.
• Auditing and updating corporate and branch social media profiles using best practices.
• Supporting employer branding initiatives to attract, retain, and engage high-quality staff and stakeholders.

Email Campaigns

• Assisting the marketing team in developing lead-generating and nurturing content for campaigns and branches.

Website Content

• Collaborating with the marketing team to create, test, and track compelling blog content.
• Using the Content Management System to update website content, including blog posts, images, etc.

Performance Tracking

• Tracking and reporting on social media campaign results to the marketing team and stakeholders.

What you bring to the role :

• Degree, diploma, or certificate in Marketing, Advertising, or a related field.
• At least three years of relevant experience in Digital Marketing and/or Social Media roles.
• Familiarity with online marketing strategies and channels.
• Experience with Facebook/Meta Ads Manager.
• Enjoyment in writing and creating content.
• Strong organizational skills and excellent verbal and written communication skills.
• Attention to detail and grammar.
• Ability to work under deadline pressure and manage multiple projects.
• Experience with design tools like Canva, Adobe Photoshop, InDesign, and Illustrator is an asset but not required.
• Experience with Content Management Systems is an asset.
• Strong customer service skills and the ability to collaborate at all organizational levels.

About us :

At Arbor Memorial, your career can mean more. As compassionate partners in remembrance and celebration, our team is community-focused on families and loved ones. Our work is rewarding and impacts lives directly. We foster a caring environment among colleagues.

Challenge yourself to grow and make a meaningful difference with Arbor Memorial.

We are an equal opportunity employer committed to diversity and inclusivity. We provide accessible employment practices and encourage all qualified candidates to apply.

If you require accommodation during the hiring process, please contact our Human Resources Department. All information related to accommodations will be handled confidentially.