Digital Marketing And E-Commerce Sales Coordinator

TISSOT; Canada; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading watch manufacturer in Canada is seeking a Digital Marketing and E-Commerce Sales Coordinator to drive digital sales and manage campaigns. You will collaborate with internal teams and support retail inquiries in both English and French. This full-time role requires strong communication skills and technical proficiency in digital marketing and analytics. Competitive benefits include health coverage, company discounts, and paid time off.

Benefits

Health benefits including dental and vision

RRSP contributions with company match

Company discount

Life insurance

Paid vacations

Paid sick days

Qualifications

• Experience in digital marketing and e-commerce operations.
• Technical proficiency with web platforms and analytics tools.
• Strong organizational skills and attention to detail.

Responsibilities

• Execute digital marketing campaigns and manage SEO.
• Handle customer inquiries for e-commerce platforms.
• Coordinate inventory and logistics for order fulfillment.

Skills

Digital marketing strategy

SEO

Web analytics (Google Analytics)

Bilingual (English and French)

Strong communication skills

Job description

Overview

As the Digital Marketing and E-Commerce Sales Coordinator, you will report directly to the Brand Manager and play a key role in executing digital marketing initiatives and managing e-commerce operations across Tissot Canada's direct and wholesale channels. You will be responsible for driving digital sales, coordinating campaigns, and ensuring brand consistency across all online platforms. This role requires a strategic mindset, technical proficiency, and strong communication skills to collaborate with internal teams, HQ, and third-party retailers.

Benefits

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid vacations
• Paid sick days

Responsibilities

• Digital Marketing & Campaign Execution
  • Execute digital marketing campaigns including product launches, advertising placements, and media coordination.
  • Ensure all third-party retailer websites reflect current campaigns and adhere to brand guidelines.
  • Manage SEO, web analytics (Google Analytics), and drive traffic and engagement across platforms.
  • Liaise with HQ web team in Switzerland for product display, site layout, and content coordination.
  • Adapt global layouts for local market needs and manage website merchandising.
  • Forecast and manage digital marketing budgets; research trends and identify vendors.
  • Prepare and distribute newsletters; manage mailing lists.
  • Collaborate with Finance, IT, and other departments to ensure accurate campaign data and budget tracking.
  • Partner with Brand Manager to analyze campaign performance and optimize future initiatives.
• E-Commerce & Customer Support
  • Handle inbound inquiries from retailers and third-party e-commerce platforms in English and French.
  • Perform manual checks on pending orders and coordinate releases.
  • Troubleshoot issues related to checkout, inventory, pricing, payments, and delivery by liaising with internal departments.
• Inventory & Logistics Coordination
  • Work with Sales Operations Coordinator to reserve inventory for e-commerce.
  • Coordinate with warehouse and logistics teams on order fulfillment, returns, exchanges, and transfers.

Working Conditions

This is an on-site role. Moderate physical effort may be required during event setups. Flexibility in working hours, including early mornings and late evenings, may be necessary during peak periods.

Employment Status

Full-Time: 40 hours per week on average. Must maintain open availability to meet business needs, including occasional travel and extended hours during key campaigns or events.