Digital Marketing and Content Strategy Specialist

Permalution; Montreal; On-site; CAD 60,000 - 80,000; Full time

Job summary

A sustainable tech company based in Montreal is seeking a creative Digital Marketing and Content Strategy Specialist. In this role, you will lead digital campaigns, create impactful content, and enhance brand visibility. The ideal candidate is under 30, bilingual in English and French, with 1-2 years of marketing experience. Strong analytical and creative skills are essential for optimizing marketing strategies. Join this innovative firm and contribute to meaningful sustainability solutions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• Must be under 30 years old (requirement tied to employment program eligibility).
• 1-2 years minimum experience in digital marketing, content strategy, or branding.
• Fluent in English and French spoken and written; strong communication skills required.
• Good proficiency in Spanish (preferred, but not mandatory).
• Experience with analytics and content management tools (Google Analytics, CRM, Hootsuite).
• Creative thinker capable of designing innovative campaigns that captivate audiences.
• Excellent organizational and time management skills; ability to prioritize effectively and work autonomously.
• Experience managing paid digital advertising campaigns (Google Ads, Facebook Ads).
• Knowledge of SEO techniques and strategies for boosting organic visibility.
• Proactive learner, adaptable to new digital marketing trends and technologies.

Responsibilities

• Design, execute, and manage targeted marketing campaigns across platforms.
• Develop and implement content strategies that align with business goals.
• Craft articles that position the company as an industry thought leader.
• Maintain and enhance the brand's identity across digital communications.
• Coordinate the creation, distribution, and updating of content.
• Regularly analyze campaign performance and optimize strategies.

Job description

Digital Marketing and Content Strategy Specialist

Permalution is seeking a creative, strategic, and data-driven Digital Marketing and Content Strategy Specialist to drive our digital presence, content initiatives, and brand identity. In this role, you'll develop impactful digital campaigns, craft compelling LinkedIn articles, and strengthen our market positioning through engaging content strategies. The ideal candidate is proactive, innovative, and passionate about using digital tools to enhance Permalution's global visibility and thought leadership.

Responsibilities:

• Digital Marketing Campaigns: Design, execute, and manage targeted marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.
• Content Strategy: Develop and implement content strategies that align with business goals and create value for diverse audiences.
• LinkedIn Article Writing: Craft articles that position Permalution as an industry thought leader and actively engage our professional community.
• Branding Management: Maintain and enhance Permalution’s brand identity, voice, and consistency across all digital communications.
• Digital Content Management: Coordinate the creation, distribution, and regular updating of visual and written content across our digital platforms.
• Performance Analysis: Regularly analyze campaign performance, leveraging tools like Google Analytics, SEMrush, or Hootsuite, and optimize strategies based on data-driven insights.

Requirements:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• Must be under 30 years old (requirement tied to employment program eligibility).
• 1-2 years minimum experience in digital marketing, content strategy, or branding.
• Fluent in English and French spoken and written; strong communication skills required.
• Good proficiency in Spanish (preferred, but not mandatory).
• Experience with analytics and content management tools (Google Analytics, CRM, Hootsuit).
• Creative thinker capable of designing innovative campaigns that captivate audiences.
• Excellent organizational and time management skills; ability to prioritize effectively and work autonomously.
• Experience managing paid digital advertising campaigns (Google Ads, Facebook Ads).
• Knowledge of SEO techniques and strategies for boosting organic visibility.
• Proactive learner, adaptable to new digital marketing trends and technologies.

Skills:

• Writing & Copywriting: Persuasive, clear, and engaging content creation for blogs, social media, newsletters, and more.
• Data Analysis: Interpreting digital metrics and KPIs to make informed campaign adjustments.
• SEM (Search Engine Marketing): Experience managing PPC campaigns on Google Ads and similar platforms.
• Effective Communication: Clear verbal and written communication across teams and stakeholders.
• Creativity & Innovation: Developing fresh ideas that differentiate Permalution.
• Interpersonal & Teamwork: Collaborative skills to effectively engage with cross-functional teams and external partners.
• Adaptability: Quickly embracing new trends, tools, and market dynamics.

Join Permalution today and be part of our exciting journey toward innovative sustainability solutions, addressing global water challenges, climate adaptation, and creating meaningful impact. If you’re passionate about sustainability and driven to create digital marketing success stories, we encourage you to apply!

#DigitalMarketing #ContentStrategy #Innovation #Sustainability #Hiring #Permalution

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Climate Technology Product Manufacturing

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