Digital Marketing and Communications Coordinator

Ontario University Athletics; Guelph; On-site; CAD 52,000 - 68,000; Full time

Job summary

University of Guelph's School of Continuing Studies seeks a Digital Marketing and Communications Coordinator to support marketing campaigns, email content, social media, and website updates. The role involves collaboration with the marketing team to implement digital promotions and monitor performance.

The position requires strong writing, experience with web analytics and email platforms, plus basic graphic design skills using Canva and Adobe Creative Cloud.

Qualifications

• Completion of a 2-year Marketing program and 1 year of related experience or equivalent.
• Strong writing skills for multiple channels (email, web, social).
• Experience with analytics tools (Google Analytics, Sprout Social).
• Experience with MailChimp or similar email marketing software.
• Familiarity with digital ads on LinkedIn, Meta, and Google.

Responsibilities

• Support digital marketing and promotional activities for the department.
• Create content for email campaigns, social media, and the SCS website.
• Coordinate and assist with web maintenance and minor graphic design.
• Collaborate with staff and external partners to achieve marketing goals.

Skills

Content creation

Social media

Email marketing

Web analytics

Graphic design

Education

2-year Marketing program

Tools

Google Analytics

Sprout Social

MailChimp

Drupal/WordPress

Canva

Adobe Creative Cloud

Job description

Digital Marketing and Communications Coordinator

Location: Guelph, ON, CA, N1G 2W1

Primary Category Page: Staff and Management

Division: School of Continuing Studies

Requisition ID: 2872

Department: Administration
Position covered by the Collective Agreement with USW Local 4120

General Purpose

The School of Continuing Studies (SCS) at the University of Guelph delivers and supports a range of in-demand and on-trend non-degree programming to serve the current and emerging needs of our internal and external communities, industries and partners. Through our programs and services, we share the expertise of the University of Guelph beyond the University’s boundaries to help build healthy, thriving and sustainable communities in the rapidly evolving context of our region. We are a revenue generating enterprise within the university.

Duties and Responsibilities

Reporting to the Manager, Marketing and Communications, the Digital Marketing and Communications Coordinator (DMCC) provides support for all digital marketing and promotional activities within the department. Tasks include content creation for email marketing campaigns, social media, digital advertising, and the SCS website, along with minor web maintenance and some graphic design. The Digital Marketing and Communications Coordinator works collaboratively with departmental staff, members of the University community and external organizations and associations to coordinate and support SCS marketing goals, plans and activities.

Requirements

• Successful completion of a 2-year Community College program in Marketing, plus 1 year of related experience, or an equivalent combination of education and experience.
• An understanding of the effective use of digital marketing (email, social media, website) for business needs.
• Strong writing skills and experience developing content for multiple mediums.
• Experience with web and social media analytics, especially Google Analytics and Sprout Social.
• Experience with MailChimp or other email marketing software.
• Experience with digital and social media ad platforms (LinkedIn, Meta, Google Ads).
• Knowledge of HTML/web authoring packages or content management systems such as Drupal/Wordpress.
• Knowledge of graphic design software applications, including Canva and Adobe Creative Cloud (Photoshop, InDesign, Illustrator and Acrobat), and experience with Microsoft Office applications (Word, PowerPoint, Excel, Outlook).
• Demonstrated skills in a variety of marketing and promotions channels including social media, email, web and digital ads, organization and time management, meeting facilitation and presenting, and writing and communication.
• Experience working in a fast paced, multi-tasking, revenue generating environment and the ability to work collaboratively as well as independently.

Employee Type: Regular
Position Number:10025016
Classification: USW, Local 4120 Salary:Band 4
USW Local 4120 Wage Grid

*Tentative evaluation; subject to final review.
At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date:09/02/2026
Closing Date:09/09/2026