Digital Marketing & Analytics Specialist

Creative Circle; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A staffing and recruiting firm in Toronto is seeking a Digital Marketing and Analytics Specialist to lead analytics, automate processes, and manage digital channels. Ideal candidates will have 3+ years in digital roles, strong data analysis skills, and be proficient in tools like Tableau. The role involves developing dashboards, collaborating with various teams, and utilizing machine learning techniques to optimize processes.

Qualifications

• 3+ years of experience in a dedicated digital and analytics role.
• Proven experience in data analysis and analytics, with a strong project portfolio.
• Excellent skills in Excel and familiarity with databases and SQL.

Responsibilities

• Analyze data to gather insights and develop strategies.
• Maintain dashboards and reports to visualize data effectively.
• Assist in launching an AI-enabled CMS tool.
• Collaborate with teams to engage attendees and develop marketing strategies.
• Utilize machine learning techniques to predict outcomes.
• Implement data management best practices.

Skills

Data analysis

Data visualization tools

Statistical analysis

Machine learning techniques

Excel

SQL

Problem-solving

Tools

Tableau

Power BI

Job description

Digital Marketing & Analytics Specialist

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Position Overview

This Digital Marketing and Analytics Specialist role is responsible for leading comprehensive marketing analytics, automation, and digital channel management initiatives.

Key Responsibilities :

• Analyzing data to gather insights, find opportunities, develop and lead strategies.
• Developing and maintaining dashboards and reports to visualize data effectively.
• Assisting in productizing and launching an AI-enabled CMS tool.
• Collaborating with marketing and event teams to engage attendees and develop post-event marketing strategies.
• Utilizing statistical analysis and machine learning techniques to predict outcomes and optimize processes.
• Working with cross-functional teams to understand their data needs and provide analytical support.
• Implementing data management best practices and ensuring data integrity across platforms.
• Presenting findings and recommendations to stakeholders clearly and concisely.

Qualifications :

3+ years of experience in a dedicated digital and analytics role.

Proven experience in data analysis and analytics, with a strong project portfolio.

Proficiency in data visualization tools such as Tableau or Power BI.

Strong knowledge of statistical analysis and machine learning techniques.

Experience with data mining, business intelligence, and predictive modeling.

Excellent skills in Excel and familiarity with databases and SQL.

Strong problem-solving skills and attention to detail.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Product Management

Industries

Staffing and Recruiting

This job is active and accepting applications.

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