Digital Marketing & Content Manager

David Aplin Recruiting; Canada; Remote; CAD 70,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking a Digital Marketing & Content Manager to lead digital strategies across four distinct brands. This remote role requires a minimum of 5 years in SEO and content management, enhancing online visibility, and driving traffic. The ideal candidate will be data-driven, skilled in technical SEO and digital marketing tools, and adept in a fast-paced team environment.

Benefits

Excellent Compensation and Benefits Package

Supportive and Forward-Thinking Team

Qualifications

• Minimum 5 years of experience managing websites and SEO in a B2B setting.
• Strong grasp of modern SEO and CRO techniques.
• Proficient with digital metrics and analytics tools.

Responsibilities

• Lead digital strategy and manage performance-driven websites.
• Optimize content for SEO and analyze user journeys to improve conversions.
• Collaborate with cross-functional teams to enhance digital assets.

Skills

Technical SEO

Content Strategy

Data-Driven Decision Making

Performance Optimization

Tools

GA4

SEMrush

Ahrefs

Salesforce

Job description

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We are excited to partner with our client in the search for an experienced and performance-driven Digital Marketing & Content Manager. In this high-impact role, you will lead the digital strategy, optimization, and ongoing management of web and content assets across four distinct brands within a fast-growing organization.

This is a critical position focused on delivering measurable results—improving visibility, driving traffic, generating leads, and increasing conversions. You’ll take full ownership of website performance, content strategy, and SEO execution.

Why Work Here:

• Remote role (open to candidates across Canada)
• Excellent Compensation and Benefits package
• Supportive, forward-thinking team
• High-impact opportunity to shape digital strategy across four unique brands
• Fast-growing company with strong AI and in-house tech investment
• Exciting mix of enterprise, tech, and consumer-facing brands
• Real ownership over digital performance, growth, and innovation

What You’ll Do:

• Own and manage multiple websites, ensuring they are optimized, discoverable, and up to date
• Lead strategy and execution across SEO, Language Engine Optimization (LEO), and technical performance
• Analyze user journeys and optimize digital funnels for conversion
• Create, publish, and manage engaging web and social media content
• Monitor, report, and act on key digital metrics using tools like GA4, SEMrush, Search Console, and Ahrefs
• Collaborate cross-functionally with sales, design, operations, and product teams
• Manage external vendors, including SEO/Paid Media and Web Infrastructure partners

What We’re Looking For:

• 5 years minimum of experience managing performance-driven websites and SEO in a B2B setting
• Strong grasp of technical and modern SEO, CRO, funnel optimization, and evolving search behaviors (including AI-powered tools)
• Proficient with GA4, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, and Webflow
• Skilled in content strategy, copywriting, and scheduling for web and social
• Data-driven with experience reporting KPIs and turning insights into action
• Familiar with Salesforce, Google Tag Manager, Mailchimp/Constant Contact; bonus for Zapier or Airtable
• Self-motivated, organized, and thrives in fast-paced remote teams
• Industry experience in logistics, eCommerce, or customs is a plus

David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.

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