Digital Insights Manager

Marketers on Demand; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A dynamic and innovative company is looking for a Digital Insights Manager to enhance their digital marketing efforts across various channels. This role involves strategic leadership in analyzing campaign data and implementing best practices for digital marketing optimization, requiring over five years of relevant experience and a strong educational background.

Benefits

Referral Bonus of up to $1,500

Qualifications

• More than 5 years of experience in digital insights or data science role.
• Experience with SEO & SEM, personalization, targeting, and segmentation.
• Ability to execute, evaluate, and optimize A/B testing.

Responsibilities

• Analyze campaign performance and track processes across digital marketing.
• Drive campaign optimization and create measurement plans and reports.
• Plan and execute A/B and multivariate tests.

Skills

Data Analysis

Digital Marketing Strategies

A/B Testing

Data Visualization

Education

University Degree in technology, analytics, Marketing or equivalent

Tools

Tableau

Google Data Studio

Optimizely

Adobe Target

Job description

Marketing / PR / Events

Marketers on Demand is searching for a Digital Insights Manager to join the team of our innovative & fast-growing client! In this role you will grow the business across all digital channels, increasing customer engagement and revenue. The ideal candidate will provide strategic leadership and operational support for the optimization of marketing campaigns.

Key Responsibilities:

•Analyze campaign performance and data across multiple channels
•Track and report processes across digital marketing and external channels (paid search, paid meta, social, programmatic email, and organic media)
•Drive campaign optimization and media efficiency
•Collaboratively create, interpret and communicate measurement plans, dashboards, reports and visualizations
•Plan, execute, evaluate, optimize A/B and multivariate tests from inception to interpretation, and make recommendations

Key Qualifications:

•University Degree in technology, analytics, Marketing, or equivalent
•Over 5 years of experience in a digital insights, digital analytics, or data science role
•Experience with digital marketing strategies including SEO & SEM, personalization, targeting, and segmentation
•Experience with A/B and multivariate testing techniques, best practices and tools (i.e., Optimizely, Adobe Target)
•Experience with data visualization tools: Tableau, Google Data Studio

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