Digital Growth Specialist (1 year contract)

Air Canada Vacations; Montreal; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

An established industry player seeks a Digital Growth Specialist to enhance its digital presence and drive B2C web bookings. This role involves leveraging innovative marketing channels, optimizing traffic sources, and collaborating cross-functionally to foster sustainable growth. The ideal candidate will have a strong background in affiliate marketing and SEO, with a passion for data-driven decision-making. Join a dynamic team that values diversity and offers a hybrid work model, along with generous travel benefits and comprehensive wellness plans. This is a unique opportunity to impact the travel experience for customers while growing your career in a supportive environment.

Benefits

Generous employee travel program

Health and dental benefits

Training and development tools

Hybrid work model

Qualifications

• Minimum 2 years of experience in a similar position.
• Strong ability to analyze performance data and metrics.

Responsibilities

• Manage affiliate marketing and optimize partnerships.
• Conduct data analysis to evaluate channel performance.

Skills

Affiliate Marketing

SEO

Digital Growth Strategies

Data Analysis

GA4

Bilingual (English and French)

Education

Bachelor's Degree

Tools

Technical SEO Tools

Job description

Digital Growth Specialist (1 year contract)

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Digital Growth Specialist (1 year contract)

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Join to apply for the Digital Growth Specialist (1 year contract) role at Air Canada Vacations

JOB TITLE: Digital Growth Specialist

POSITION STATUS: Temporary - 1 year contract

DEPARTMENT: Ecommerce

LOCATION: Montreal

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 40 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Reporting to the Manager, Performance Marketing & Growth, the Digital Growth Specialist will play a pivotal role in expanding our digital footprint and driving B2C web bookings to new heights. The successful candidate will leverage innovative channels and experiment with audience acquisition strategies to enhance Air Canada Vacations’ visibility and engagement. A key focus will also be placed on nurturing long-term customer retention, reducing acquisition costs, and fostering sustainable growth. This data-driven role requires expertise in cross-channel marketing, collaboration with digital and loyalty teams, and a passion for creating synergies that amplify business results.

Description And Responsibilities

• Affiliate Marketing Management
  
  Identify and onboard new affiliate opportunities.
  
  Optimize existing affiliate partnerships and regularly report on performance.
  
  

• Data and Market Analysis:
  
  Conduct macro-level analyses of internal data and market trends to evaluate channel performance, interdependencies, and opportunities for growth.
  
  

• Optimization of Traffic Sources:
  
  Maximize under-utilized, high-converting, always-on traffic sources.
  
  

• Cross-Functional Collaboration:
  
  Lead key cross-functional projects to accelerate growth across other digital channels.
  
  

• Audience Engagement and Growth:
  
  Develop strategies to target secondary B2C audiences.
  
  Explore innovative approaches to boost engagement and drive bookings.
  
  

• Growth Roadmap Development:
  
  Build and prioritize a growth roadmap that identifies opportunities, considers technical and resource dependencies, and aligns with business objectives.
  
  Present plans and projections to senior leadership with clear business cases to support incremental costs.
  
  

• SEO and Content Strategy:
  
  Define and implement a technical SEO strategy to enhance organic search visibility.
  
  Identify opportunities for new features and improvements to scale the brand globally.
  
  Provide meaningful insights to inform content projects and ensure alignment with growth objectives.
  
  

• Competitor and Industry Trends:
  
  Analyze competitors and stay abreast of industry trends to identify opportunities for differentiation and innovation.
  
  

Qualifications

• Minimum 2 years of experience in a similar position
• Proven experience in affiliate marketing, SEO, and digital growth strategies.
• Knowledge of technical SEO tools and best practices.
• GA4 experience required
• Understanding of Canadian regulations regarding privacy and cookies required
• Strong ability to compile and analyze performance data and metrics, and make highly informed decisions based on analysis
• Experience with collaboration in cross-functional teams, including technical implementation projects with IT stakeholders
• Explicit attention to detail and accuracy
• Ability to manage and prioritize multiple projects and requests from competing stakeholders, and to align day-to-day responsibilities and strategies with wider corporate strategy
• Ability to build excellent working relationships to attain goals
• Ability to work under pressure
• Comfortable working independently and within a team environment assisting colleagues whenever possible
• Experience in travel industry specifically with tour operator, a strong asset
• Fully Bilingual – English and French

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees. Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.