Digital Growth Marketing Manager

moozoom; Montreal; Remote; CAD 70,000 - 90,000; Full time

Job summary

A fast-growing Edtech platform is seeking a Digital Growth Marketing Manager to enhance mental health education for K-12 students. The role involves managing digital advertising campaigns, analyzing performance metrics, and collaborating with creative teams. Ideal candidates should have a degree in Marketing and 3-5 years of relevant experience in digital marketing, specifically within the EdTech sector. This is a full-time remote position.

Qualifications

• 3-5 years of experience in digital marketing, preferably in EdTech.
• Strong analytical skills with the ability to interpret data.
• Excellent communication skills, both written and verbal.

Responsibilities

• Develop, implement, and manage email marketing and digital advertising campaigns.
• Analyze campaign performance metrics to optimize strategies.
• Collaborate with the content team to create compelling ad copy.

Skills

Email marketing

Digital advertising

Analytical skills

Social media management

Content creation

Education

Bachelor's degree in Marketing or Communications

Tools

Google Ads

Google Analytics

SEO tools

Job description

Join us to apply for the Digital Growth Marketing Manager role at moozoom.

moozoom is a fast-growing K-12 Edtech platform dedicated to advancing mental health and wellness worldwide.

We are looking for an innovative and results-driven Digital Marketing Manager to join our dynamic marketing team. If you are passionate about digital marketing strategies and want to contribute to mental health education for K-12 students, we want to hear from you!

Responsibilities

• Develop, implement, and manage email marketing and digital advertising campaigns.
• Analyze campaign performance metrics to optimize strategies for better ROI.
• Collaborate with the content team to create compelling ad copy and visuals.
• Work with product teams to enhance in-product features to improve user acquisition, activation, and retention.
• Manage and grow social media channels to increase engagement and reach.
• Create engaging blog articles and support SEO initiatives in collaboration with content teams.
• Conduct market research to identify trends and growth opportunities within the EdTech sector.
• Coordinate with Revenue Operations to optimize lead generation and nurture leads through the sales funnel.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of experience in digital marketing, preferably in EdTech.
• Proficiency with tools like Google Ads, Google Analytics, SEO tools, and social media management platforms.
• Strong analytical skills with the ability to interpret data for decision-making.
• Excellent written and verbal communication skills, with a flair for creative content.
• Experience managing social media campaigns and growing online communities.
• A passion for education and mental health, with a commitment to K-12 initiatives.
• Full-time remote position.
• Collaborative work environment.

Visit https://moozoomapp.com to learn more about us!

Our Six Steps Hiring Process

1. Send your CV and a short video explaining who you are and why you are the right fit.
2. Initial interview to get to know each other better.
3. Mini project to showcase your skills.
4. Final interview with team members.
5. Job offer tailored to you.
6. Start changing the world with us!

Join our team!

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Primary and Secondary Education

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