Digital engagement coordinator

University of Guelph; Guelph; On-site; CAD 52,000 - 68,000; Full time

Job summary

The University of Guelph seeks a Digital Engagement Coordinator to support Gryphon Athletics through digital marketing, social media, and email campaigns. The role reports to Marketing and Communications and requires coordinating with Athletics units for events and initiatives.

Responsibilities include content creation across platforms, website updates, analytics, and audience segmentation, with occasional evening/weekend work at events.

Qualifications

• 2-year diploma or equivalent combination of education and experience.
• 3+ years of experience in digital marketing, social media, or related communications work.
• Experience creating, posting, scheduling, and measuring social media content across Instagram, TikTok, Facebook, X/Twitter.
• Strong written and verbal communication for internal and external audiences.
• Experience with email marketing, website content management, analytics, segmentation, and optimizing digital content for engagement and search visibility.
• Ability to manage multiple projects, exercise sound judgment, and meet tight deadlines in a dynamic team.

Responsibilities

• Create and execute digital marketing strategies that promote varsity teams, drive ticket sales, and support events.
• Coordinate social media content calendars and develop engaging written, photo, video, and graphic content.
• Plan, write, deploy, and analyze email marketing campaigns and manage audience segmentation.
• Maintain timely and relevant Gryphon Athletics website content and feature events.
• Collaborate with Athletics units for Homecoming, signature events, and Safe Sport, Indigenization, EDI initiatives.

Skills

Social media marketing

Content marketing

Email marketing

Analytics

Project management

Written and verbal communication

Digital tools proficiency

Website management

Education

2-year Community College diploma in Marketing, Communications, Digital Marketing, Media Studies, or related field

Tools

Google Analytics

Canva

Adobe Creative Suite

Video editing software

Email content management systems

Website content management systems

Microsoft Office

Job description

Department: Athletics General Administration
Position covered by the Collective Agreement with USW Local 4120

Temporary full-time from 09/15/2026 to 09/14/2028

General Purpose

The Department of Athletics is committed to providing opportunities for wellness and community engagement through programs and services that support the pursuit of excellence in high performance sport, community sporting events, and fitness, intramural and recreational activities. Reporting to the Manager, Marketing and Communications, the Digital Engagement Coordinator plays a key role in enhancing the visibility and engagement of the University's varsity athletics, recreation programs, and special events.

The Digital Engagement Coordinator is responsible for creating and executing digital marketing strategies that promote varsity teams, drive ticket sales, support fundraising and signature events, and increase student participation in fitness and recreation programming. The incumbent creates and distributes digital marketing content across social media, email marketing, multimedia content, website updates, and other digital tools to support integrated marketing communications and Gryphon Athletics strategic priorities.

As a member of the Marketing and Communications unit, the incumbent works collaboratively with internal Athletics units, with a primary focus on intercollegiate athletics, fitness and recreation, and special events such as Homecoming, Frosty Mug, She's Got Game Gala, Hall of Fame, and the President's Golf Tournament. The position coordinates and executes social media content calendars and digital strategies, creates engaging written, photo, video, and graphic content, monitors digital trends and performance analytics, and applies accessibility standards and inclusive practices across digital communications.

The incumbent also plans, writes, deploys, and analyzes email marketing campaigns, manages email marketing calendars and audience segmentation, and maintains timely and relevant website content for Gryphon Athletics programs and feature events. The role requires sound judgment, strong communication and storytelling skills, attention to detail, and the ability to manage multiple priorities and deadlines, including occasional evening and weekend work at games and special events.

The successful candidate must value diversity of experiences and perspectives and will play a significant role in supporting and enhancing Athletic and Recreation's Safe Sport, Indigenization, Equity, Diversity, Inclusion and community building efforts, actions and initiatives.

Requirements

• 2-year Community College diploma in Marketing, Communications, Digital Marketing, Media Studies, or a related field, or an equivalent combination of education and experience.
• minimum of 3 years of experience in digital marketing, social media, marketing communications, or related communications work.
• demonstrated experience creating, posting, scheduling, and measuring engaging social media content across platforms including Instagram, TikTok, Facebook, and X/Twitter.
• strong verbal and written communication skills, including demonstrated experience writing engaging content for internal and external audiences.
• experience with email marketing, website content management, analytics, audience segmentation, and optimizing digital content for engagement and search visibility.
• ability to manage multiple projects and assignments, exercise sound judgment, troubleshoot problems, maintain attention to detail, and meet tight deadlines in a dynamic team environment.
• intermediate to advanced proficiency with current digital management tools and platforms, including social media platforms, Google Analytics, Canva, Adobe Creative Suite, video editing software, email content management systems, website content management systems, and Microsoft Office; knowledge of AODA accessibility standards and Canadian Anti-Spam Legislation is considered an asset.

Hours of Work

Monday to Friday with some evening and weekend work.

The University of Guelph is committed to equity in its policies, practices, and programs, supports diversity in its teaching, learning and work environments, and ensures that applications for members of underrepresented groups are seriously considered under its employment equity policy. All qualified individuals who would contribute to the further diversification of our University community are encouraged to apply.

Employee Type: Temporary
Position Number: 10927942
Classification: USW, Local 4120 Salary: Band 4

USW Local 4120 Wage Grid

*Tentative evaluation; subject to final review.

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date: 08/21/2026
Closing Date: 08/28/2026