Digital Copywriter-Communications Specialist

HireTalent; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company seeks an experienced digital copywriter to enhance their communications across multiple platforms including email and social media. The role demands strong project management skills, an understanding of the B2B marketing landscape, and the ability to work on a global virtual team, focusing on creating engaging content that drives customer engagement and brand awareness.

Qualifications

• Minimum of five years experience in business-to-business marketing communications.
• Experience in the software or industrial automation industry is a plus.

Responsibilities

• Create impactful communications across various channels.
• Manage brand presence and posting schedule for LinkedIn.
• Craft thought-provoking stories and messages for audience engagement.

Skills

Digital copywriting

Project management

Organizational skills

Interpersonal skills

Leadership

Ability to adapt

Education

Bachelor's Degree in English, Journalism, Communications, Marketing, or related field

Job description

• An experienced digital copywriter who can create impactful communications across channels including email, landing pages, social media, blogs, case studies, employee advocacy, ads, and campaigns.
• Responsible for managing our brand presence and posting schedule for LinkedIn as well as sending monthly prospect newsletters.
• Serves as a key advisor on content and messaging strategy for all prospect communications.
• Responsible for crafting intelligent, thought-provoking, and emotional stories / narratives based on target audience and buyers journey.
• Create messaging to increase engagement, ultimately attracting new customers and increasing brand awareness.
• Role will include writing and editing content; project managing deliverables and activities; working cross-functionally with internal stakeholders and outside agencies; and content reporting and optimization.
• A strong individual contributor on a virtual global team in a large matrixed organization.
• A self-starter, driven to find information and seek creative solutions.
• A strong project manager, both internally and with outside vendors, for adherence to brand standards, deadlines, and budgets.

Skills :

• Minimum of five years experience in business-to-business marketing communications.
• Strong digital copywriting skills are critical and foundational to the role.
• Strong project management, organizational and multi-tasking skills.
• Ability to work independently with a minimum of direction.
• Ability to manage projects with a variety of stakeholders.
• Strong interpersonal, leadership, and team skills.
• Ability to adapt and respond to changing requests and priorities.
• Experience in the software or industrial automation industry is a plus.

Education Requirements

• Bachlelors' Degree in English, Journalism, Communications, Marketing, or related field.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.