Digital Content Specialist, Communications

CGI Njoyn; Toronto; On-site; CAD 65,000 - 85,000; Part time

Job summary

A health information organization in Toronto is seeking a Digital Content Specialist on contract to create engaging digital content around health data. This role requires strong writing skills, a solid understanding of the Canadian health system, and fluency in both English and French. As a key player, you'll help audiences comprehend complex information through creative storytelling. Competitive benefits include a generous vacation policy and professional development opportunities.

Benefits

Retirement Planning Program

Generous vacation days

Work-life balance

Learning and Professional Development Program

Flexible benefits program

Qualifications

• 3+ years’ experience in communications, journalism, or content production.
• Strong understanding of the Canadian health care system.
• Fluency in both official languages (English and French) required.

Responsibilities

• Translate complex health data into clear, engaging content.
• Develop and execute digital content strategies.
• Produce high-quality multimedia content for social media.

Skills

Content production

Storytelling

Bilingual communication

Digital media expertise

Health system knowledge

Social media proficiency

Collaboration

Education

University degree in Journalism, Communications, or Public Health

Tools

Microsoft Office Suite

Video editing software

Job description

Digital Content Specialist, Communications

Job Type : Contract

Location :

Number of positions :

Contract Duration :

until March 31, 2026

Date posted : July 11, 2025

July 25, 2025

Who we are

We are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada's health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada's health care systems.

CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our Equity, Diversity and Inclusion Strategy and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.

At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include

• Retirement Planning Program
• Generous vacation days for permanent and long-term contracts
• Work-life balance
• Learning and Professional Development Program
• Flexible benefits program from your first day on the job for permanent and long-term contracts

Why is this role important?

The Digital Content Specialist is a role that combines creativity and data-literacy to bring our health information to life for broader public audiences. This role supports the development and execution of digital content strategies around CIHI’s analytic reports and organizational initiatives. The primary focus is to translate complex health data into clear, compelling, and engaging digital content across CIHI’s channels with the goal of helping our audiences better understand the current state of Canada’s health care systems and make informed decisions on how to make critical improvements in the way health care is delivered to Canadians.

Equal parts content producer and storyteller, the Digital Content Specialist role requires a strong understanding of the Canadian health system, excellent writing and digital production skills, and the ability to represent CIHI on-camera in short explainer videos and social content. Fluency in French is required.

What you'll do

1. Translates complex health data into clear, engaging content (in both official languages) that resonates with a general audience while maintaining accuracy and integrity.

2. Advises and collaborates with teams across CIHI to develop and execute digital content strategies for priority analytic products, collaborating with both data and production teams to coordinate materials around analytic releases of varying sizes.

3. Develops and executes digital content strategies to support priority analytic releases, working closely with both analytics and communications teams.

4. Produces high-quality multimedia content, including photographs, videos social posts and web copy for use on social media channels, tailored to CIHI’s key audiences and platforms.

5. Stays on top of latest social media and digital communications trends and brings new ideas to amplify CIHI’s reach and engagement.

6. Works closely with the Digital Communications Lead, the Communications Team and other groups across the organization to provide editorial guidance, ensuring clarity, accessibility, and alignment with CIHI’s voice and tone.

7. Provides advice and assistance to analytical team members around best practices in digital communications, user-centered storytelling, plain language writing, and accessibility.

8. Supports bilingual content delivery where applicable and contribute to a strong, consistent digital presence in both English and French.

9. Provides regular status updates to the Digital Communications Lead.

What you'll bring to the table

A university degree in Journalism, Communications, Public Health or a related field, or equivalent experience, is required.

3+ years’ experience in a communications, journalism or content production role with a strong focus on simplifying complex information for broad audiences.

Experience and advanced understanding of social media, with expertise on LinkedIn, Facebook, X (formerly known as Twitter), and Instagram and how to optimize content for each.

Demonstrated understanding of the Canadian health care system and experience working with health data or public health issues.

Strong on-camera communication skills and ability to represent an organization publicly.

Advanced writing and storytelling abilities across formats (long-form, short-form, scripts, social copy).

Experience producing multimedia content for digital platforms — including video, graphics, photography, and audio.

Understanding of UX, personas and the value of developing content to suit specific user needs.

Ability to adapt to a continuously and rapidly changing environment.

Outstanding organizational skills with the ability to multitask.

Strong collaboration skills, in particular around problem solving.

Excellent communication skills (oral and written) and engagement skills across all levels of the organization.

Sound judgment, problem-solving and decision-making skills.

Strong working knowledge of the Microsoft Office Suite (Word, Excel and PowerPoint), email and Outlook. Experience with design or video editing software is an asset.

Fluency in both official languages (English and French) is required.

To find out more about this role and other exciting opportunities visit our website at www.cihi.ca and check out our 'Careers' section.

We thank all those who apply, however, only candidates selected for an interview will be contacted.

As part of CIHI’s applicant screening process, we complete a comprehensive pre-employment background check for all potential hires. This includes a criminal record check, credit report, social media, and education verification.

At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.

Please note the CIHI Recruiting Team uses email to communicate with applicants. Please make sure your profile has an updated email address that is checked regularly, including the junk / spam mail folder, as we send time sensitive emails (i.e. testing and interview bookings).

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