Digital Content Specialist

Baycrest; Toronto; Hybrid; CAD 60,000 - 75,000; Full time

Job summary

Baycrest Corporate Centre for Geriatric Care seeks a Digital Content Specialist to enhance brand awareness through compelling multimedia content. This full-time role focuses on developing strategies for digital communications, managing social media presence, and telling powerful stories that reflect Baycrest's values and vision.

Benefits

Extended Health & Dental benefits

Generous paid vacation and wellness time

Access to a 24/7 Employee Assistance Program

Hybrid work model

Qualifications

• 3+ years of hands-on experience in digital communications or content production.
• Advanced skills in social media tools and analytics.
• Strong writing skills and proficiency in digital storytelling.

Responsibilities

• Develop and execute digital communications and social media strategies.
• Create compelling branded content across various platforms.
• Manage Baycrest’s digital presence and community engagement.

Skills

Digital communications

Social media management

Content production

Storytelling

Digital analytics

Photography

Videography

Education

Degree or diploma in Communications, PR, Journalism

Tools

Hootsuite

Facebook Business Manager

Google Ads

Adobe Creative Suite

Job description

Baycrest Corporate Centre for Geriatric Care has an opportunity for

Digital Content Specialist

Position Type: Full-Time Contract

(Subject to change)

Bi-Weekly Hours: 70 hrs

Posting Number: 9075

Union: Non-Union

Date Posted: July 14, 2025

Closing Date: July 21, 2025

As part of Baycrest’s Corporate Communications & Brand team, the Digital Content Specialist plays a key role in helping share Baycrest’s stories with the world. With a strong focus on external audiences, this role supports strategic initiatives and amplifies Baycrest’s leadership in aging, brain health and care for older adults through compelling multimedia content across platforms. The Digital Content Specialist will contribute to building brand awareness, enhancing our reputation and extending our reach across local and global audiences. The role also supports internal storytelling that connects employees to Baycrest’s values and vision of a world where every older person lives with purpose, fulfilment and dignity.

• Develop and execute digital communications and social media strategies that elevate Baycrest’s profile locally and globally.
• Create compelling branded content - including copy, visuals and videos that communicate Baycrest’s vision, values and strategic priorities.
• Spotlight the voices of staff, clients and partners by telling powerful stories of care, research, education and innovation.
• Manage Baycrest’s corporate digital presence, including social media community management, content planning and trend monitoring.
• Maintain editorial calendars and ensure alignment with brand standards and enterprise priorities.
• Collaborate with internal teams, including clinical, research and operational leaders to bring organizational stories to life.
• Use digital analytics to optimize content performance and deepen audience engagement.
• Support corporate communications activities such as event coverage, filming and thought leadership promotion.
• Help develop and uphold best practices and guidelines for digital storytelling and engagement across the organization.

Experience:

• 3+ years of hands-on experience in digital communications, social media or content production (ideally in healthcare, non-profit or corporate environments).
• A degree or diploma in Communications, PR, Journalism or related field.
• Advanced skills in Hootsuite, Facebook Business Manager, Google Ads and analytics tools.
• Extremely proficient Adobe Creative Suite (Photoshop, Illustrator, InDesign, PremierPro).
• Experience in photography, videography and editing.
• Strong writing skills and an eye for compelling storytelling.
• A strategic mindset, collaborative approach and results-driven focus.
• Experience with CMS platforms and email marketing tools is a strong asset.

Compensation and Benefits:

• Extended Health & Dental benefits.
• Generous paid vacation and wellness time.
• Access to a 24/7 Employee Assistance Program.
• A hybrid work model and a culture of flexibility and growth.

INTERNAL APPLICANTS: Current Baycrest employees must apply online through the Baycrest intranet. Applications submitted through the external careers website will only be considered after the internal application process. If you are a current employee and are unable to access the intranet, please contact Human Resources for assistance.

EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.

Remarkable people of Baycrest are changing the future of brain health and aging.

Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.

Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at [e-mail] or 416-785-2500, ext. 2961.

All successful candidates will be required to complete a police reference check/vulnerable sector screen. Such exemptions will be considered on a case-by-case basis.