Digital Content Design Lead (UX Writing)

RBC; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

RBC Insurance is seeking a Content Design Lead to enhance user experiences by transforming complex content into intuitive material. This hybrid role involves collaboration with various teams and managing direct reports, focusing on creating a consistent, customer-centric voice across digital platforms.

Benefits

Flexible benefits

Career development

Competitive pay

Flexible work/life balance options

Qualifications

• 7+ years of experience in UX writing or content design.
• Portfolio showcasing relevant digital experiences.
• Fluency in English.

Responsibilities

• Create strategies and artifacts to promote content best practices.
• Craft clear, succinct, and human-centric UX copy.
• Collaborate with stakeholders to meet diverse objectives.

Skills

UX writing

Content design

Human-centered design

Accessibility

Inclusive Design

Education

Undergraduate degree in Literature/English, Psychology, Design, Linguistics, Journalism, HCI

Job description

Job Summary

Job Description

What is the Opportunity?

RBC Insurance is seeking a Content Design Lead to join our digital design team within Strategy, Digital, and Data. In this role, you will transform complex, ‘legalese’ content and UX copy into intuitive, inclusive, and meaningful material, collaborating with designers, product teams, communications, and marketing. We seek a strategic thinker and hands-on practitioner who adopts a human-centered approach to enhance the user journey for clients and advisors. You will write both transactional and marketing copy, establishing standards and guidelines for a consistent, customer-centric voice across digital platforms. This hybrid role involves being an individual contributor and managing 1-2 direct reports.

What Will You Do?

1. Create strategies and artifacts (e.g., Digital style guide) to promote content best practices, ensuring an engaging and consistent user experience across channels.
2. Craft clear, succinct, and human-centric UX copy that aligns with business goals and user needs, elevating RBC Insurance’s brand.
3. Develop short and long-form copy for various digital experiences including online applications, website content, advisor portals, and emails.
4. Collaborate with stakeholders from different lines of business, digital product teams, legal, and compliance to meet diverse objectives and requirements.
5. Apply principles and technical knowledge of Accessibility and Inclusive Design in content creation for web channels.
6. Create supporting documents for French translation and assist in optimizing localization.
7. Work with design researchers using qualitative and quantitative insights, including A/B testing, to inform content decisions.
8. Partner with product designers to shape non-textual content such as interaction patterns, iconography, information graphics, and imagery.

What Will You Need to Succeed?

Must haves

• An undergraduate degree in Literature/English, Psychology, Design, Linguistics, Journalism, HCI, or a related field, or equivalent experience.
• 7+ years of experience in UX writing, content design, or similar roles.
• A portfolio showcasing your work, especially digital experiences.
• Fluency in English.
• Strong understanding of applying copy and content design throughout the client and/or advisor lifecycle.
• Experience working in highly regulated industries with legal teams or complex terms.

Nice to haves

• Experience contributing to digital launches within an agile environment.
• Fluency in French.

What’s in it for you?

• A Total Rewards program including flexible benefits, work/life balance, career development, and savings plans.
• Competitive pay with high earning potential.
• Tools, training, and team support for growth.
• Flexible work/life balance options.
• Advanced RBCI software tools to enhance productivity.

RBC Insurance values diversity and inclusion, fostering a supportive environment where employees can perform at their best, collaborate effectively, and innovate. We are committed to respecting and responding to the diverse priorities of our employees, clients, and communities.

Job Skills

Additional Job Details

Address: 180 WELLINGTON ST W, TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: INSURANCE

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-05-21

Application Deadline: 2025-06-11

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace with diverse perspectives is key to our growth. We are committed to fostering a respectful environment where employees feel supported, can collaborate, innovate, and grow professionally. We strive to create a workplace based on respect, belonging, and opportunity for all.

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