Digital Communications Specialist - Public Relations, FTT(J0725-0759)

North York General Hospital; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading community academic hospital in Toronto is seeking a Digital Communications Specialist. The role involves developing integrated digital communications strategies, managing social media, and producing content to inform diverse communities. Ideal candidates have a degree in Communications or Public Relations and considerable experience in digital communications. This full-time temporary position offers a competitive compensation package.

Benefits

Competitive total compensation

Benefits and pension

Dynamic team environment

Qualifications

• Minimum three years of progressive experience in digital communications.
• Experience with social media and digital marketing strategies.
• Graphic design fundamentals and experience with design applications.

Responsibilities

• Develop and implement digital communications strategy.
• Analyze and optimize digital engagement and performance.
• Create content across various digital platforms including social media.

Skills

Digital communications

Graphic design

Social media management

Content creation

Strategic planning

Education

University degree/diploma in Communications, Public Relations, or marketing

Tools

Adobe InDesign

Photoshop

Website CMS

Job description

Company Bio

IMAGINE a hospital where everyone is committed to excellence. We did. We are. From boardroom to bedside, we go above and beyond to offer the best and safest patient care. At North York General Hospital (NYGH), we put our patients first in everything we do. We are achieving a new standard of excellence in integrated patient-centered care and as one of Canada's leading community academic hospitals, we are building on our academic foundation through enhanced education, research and innovation. North York General Hospital is part of North York Toronto Health Partners, a collaborative partnership with patients, primary care, and community partners, a first- generation Ontario Health Team, driving the development of a locally integrated health system to serve the community. As part of our dynamic team, you too can stand out and be amazing! At North York General, our team is making a world of difference.

Position Summary

The Digital Communications Specialist will have specialized skills and knowledge related to how to plan, use, and evaluate best practices, new strategies and methods for social media and digital communications to maximize the impact and success of NYGH’s corporate communications and public affairs strategies externally and across NYGH's seven sites. Digital communications and social media are essential to inform, engage and support, promote our services and programs to the diverse communities in North York, our patients and families, our partners, researchers, learners, potential employees, government, and health professionals including primary care, specialists, allied health professionals and support disciplines. The Digital Communications Specialist will help ensure that digital and social media are proactively built into the annual Corporate Communications and Public Affairs (CCPA) plan and specific communications and public affairs plans for strategic priorities including People-Centred Care, Recruitment and Retention marketing, People Plan, Clinical Services innovations/models, Digital Strategy, North York Toronto Health Partners (Ontario Health Team), Teaching, Learning and Research and capital redevelopment. Further this role will be responsible for implementing and evaluating social media initiatives alone or as part of the organization’s integrated communications and public affairs plan. They will be skilled at developing content and writing for different platforms and storytelling through social and digital as well as traditional media. This includes websites, intranet (NYGHConnex), digital newsletters, media materials as well as multimedia such as creating and editing videos, designing posters and digital signage and incorporating graphics and other visual assets into communications and marketing collateral. This position will assist in responding to new risks and challenges in our changing environment that will require rapid, clear public communications and issues management using digital and social media. The position will play a key role in developing new products and programs including a new internal digital newsletter, with guidance from the Manager, Corporate Communications

On a practical level, you will

• Develop and support the implementation of an integrated digital communications strategy and plans for corporate priorities, leveraging key social media platforms
• Identify, assess, and incorporate best practices and new methods to enhance the effectiveness of NYGH’s digital and traditional communications as part of integrated communications and marketing plans.
• Track trends and changes in the environment including AI to incorporate into our digital communications.
• Track, measure and analyze performance of NYGH’s digital and traditional communications including website, media relations and social media
• Develop website, social media and traditional communications content (writing, graphic design/incorporation of graphical content, multi-media – including audio and video development and editing, photo editing.
• Develop and execute marketing strategies using digital communications and marketing methods including SEO (search engine optimization) and SEM (search engine marketing)
• Coordinate and support the refresh of and ongoing improvements to the external website
  
  

Qualifications

• University degree or diploma in Communications, Public Relations, marketing, or similar discipline.
• Minimum three years of progressive experience specializing in digital communications.
• Remain updated on digital communication best practices and trends.
• Demonstrated experience in planning, designing, developing (working with web designers, IT, users) and support web platforms – external and/or internal.
• Graphic design fundamentals and solid experience using graphic design applications to create and edit graphical content.
• An understanding of issues management and how to apply an issues lens to marketing and communications materials planning and implementation
• Ability to design and develop websites using common content management platforms. Advanced graphic design using professional software such as INDesign and Photoshop
• Membership with IABC and/or CPRS or similar professional bodies and Post-graduate degree are assets Team The Corporate Communications and Public Affairs team is highly collaborative - team members work closely together and with all departments across the organization. Ideal candidates meet the qualifications below, are looking for meaningful work and thrive in a fast-paced, nimble team-based environment, where you have opportunities to work on a wide range of topics and products and constantly learn and grow.
  
  

What We Offer

Working at NYGH means working with a dynamic team of fellow health care providers, staff, and volunteers in one of Canada’s leading hospitals. This is a Full-Time Temporary position (6 Months), with 8 hour day shifts in Corporate Communication and Public Relations. We offer a highly competitive total compensation package that includes benefits, pension, and vacation. If you were searching for more reasons to consider joining the wonderful team at NYGH, check out some features of our Total Rewards package by visiting nygh.on.ca #INDHP

How To Apply

Think you're the right person for the job? Here's your first chance to show us why:

• Ensure to meet the deadline - only applications received by the closing date will be considered.
• We will review all applications and will contact those selected for an interview.
  
  

Closing Statement

At North York General, we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. North York General is committed to providing accommodations in all parts of the hiring process. If you require an accommodation, we will work with you to meet your needs.