Digital Communications Specialist

Stella-Jones; Montreal (administrative region); Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Extended health and dental coverage

Life insurance and AD&D

Short-Term and Long-Term disability

Competitive compensation

Annual Bonus Program

RRSP with company match

Company Share Purchase Program

Job summary

Stella-Jones in Ville St-Laurent, Montreal, is seeking a Digital Communications Specialist to own the brand's social voice, craft engaging content, manage communities, and optimize online presence. The role requires translating complex industrial narratives into compelling social content, with a strong focus on visuals and storytelling.

Based in a hybrid work environment, you will collaborate across teams, track performance with analytics, and contribute to ongoing content improvements for the

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5-7 years of proven experience in social media management, community building, and digital content creation.
• Asset: Experience working within an industrial, infrastructure, or B2B manufacturing brand is preferred.
• Strong proficiency in social media scheduling tools and analytics platforms.
• Working knowledge of CMS for website updates.
• Graphic design skills (e.g., Adobe Creative Suite, Canva, or similar tools).

Responsibilities

• Editorial Calendar: Own and maintain a rolling editorial calendar across all social platforms, independently aligning content with corporate campaigns, activations, industry milestones, and emerging opportunities.
• Visual & Copy Development: Concept and produce high-quality, on-brand visual assets and write compelling platform-specific copy.
• Brand Voice & Creative Consistency: Ensure tone, design, and messaging remain consistent across channels.
• Community Building: Proactively engage followers and position the brand as a credible voice in the industrial/infrastructure space.
• Data Analytics & Reporting: Define KPIs, track performance, and deliver insights with actionable recommendations.
• Website Management & SEO: Maintain landing pages, service pages, and blog posts with user experience focus.
• GMB: Audit and manage listings, local SEO performance, and respond to reviews.

Skills

Strategic thinking

Communication

Copywriting

Content creation

Social media management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Public Relations

Tools

Adobe Creative Suite

Canva

CMS

Social media analytics tools

Job description

Stella-Jones is a leading manufacturer of essential infrastructure products focused on serving utilities and railroads, as well as supplying big box home improvement stores across North America. Headquartered in Montreal, Canada and publicly traded on the Toronto Stock Exchange, Stella-Jones operates a vast network of facilities that employs more than 3,000 employees across the United States and Canada. Built on strong foundations with a coast-to-coast reach, we offer real opportunities for career success and community impact.

Employment Type: Full-Time, Permanent

Role Overview

We are seeking a creative, strategic, and highly engaging and organized Digital Communications Specialist to join our team in Ville St-Laurent. You will be the social voice of our brand, responsible for crafting compelling content, managing our digital communities, and optimizing our online presence. The ideal candidate has a sharp eye for visual design, a talent for storytelling, and a data-driven mindset to track performance. Experience in the industrial or infrastructure sector and/or working in a public company setting is highly valued, as we look for someone who can translate complex narratives into engaging social content.

Key Responsibilities

• Editorial Calendar: Own and maintain a rolling editorial calendar across all social platforms, independently aligning content with corporate campaigns, activations, industry milestones, and emerging opportunities.
• Visual & Copy Development: Concept and produce high-quality, on-brand visual assets (graphics, short-form video) and write compelling, platform-specific copy. Expected to bring fresh creative ideas and continuously elevate the brand's content standards.
• Brand Voice & Creative Consistency: Serve as a steward of the brand's digital identity, ensuring tone, design, and messaging remain consistent across all channels. Proactively flag and address gaps in brand standards as the company evolves.

Community & Performance Management:

• Community Building: Go beyond day-to-day moderation with a proactive approach to community engagement — building meaningful relationships with followers and positioning the brand as a credible voice in the industrial/infrastructure space.
• Data Analytics & Reporting: Define KPIs, track performance metrics, and deliver clear, insightful monthly reports to leadership with actionable recommendations. Expected to adjust strategy based on data trends.

Digital Presence & Web Performance:

• Website Management: Take an active role in maintaining and improving website content — including landing pages, service pages, and blog posts — with a focus on SEO, messaging accuracy, and user experience. Collaborate with internal teams and external partners to recommend and implement improvements.
• Google My Business (GMB): Lead a full audit and overhaul of all GMB listings across regional locations. Own ongoing management including accuracy, visual consistency, review responses, and local SEO performance — reporting regularly to the marketing team.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent professional experience).
• Experience: 5-7 years of proven experience in social media management, community building, and digital content creation.
• Asset: Experience working within an industrial, infrastructure, or B2B manufacturing brand is preferred.
• Technical Proficiency:
• Strong proficiency in social media scheduling tools and analytics platforms.
• Working knowledge of CMS for website updates.
• Graphic design skills (e.g., Adobe Creative Suite, Canva, or similar tools).
• Soft Skills:
• Strategic Prioritization: Ability to manage multiple projects simultaneously under deadlines.
• Communication: Outgoing, collaborative, and capable of working effectively across departments.
• Copywriting: Exceptional command of language (English and French) with the ability to adjust tone for different audiences.

Why Join Us?

• Opportunity to lead the social strategy for a dynamic, growing company.
• Hybrid work environment based in Ville St-Laurent.
• Collaborative culture with a focus on growth

As a Stella-Jones employee, you will enjoy access to excellent benefits and incentives, including:

• Extended health and dental coverage
• Life insurance and accidental death & dismemberment (AD&D)
• Short-Term and Long-Term disability coverage
• Competitive compensation
• Annual Bonus Program
• Retirement program (RRSP) with generous Company match (150% of employee's 4% contribution)
• Company Share Purchase Program with 25% Company contribution match

Stella-Jones is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, provincial, or local laws

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Stella-Jones makes hiring decisions based solely on qualifications, merit, and business needs at the time.