Digital Campaigns & Experience Optimization Manager

Rogers Communications, Inc.; Toronto; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Pension plan

RRSP matching

Employee discounts

Volunteer time off

Career development

Job summary

Rogers Communications, Inc. is seeking a Digital Campaigns & Experience Optimization Manager to lead end-to-end digital campaigns across Rogers, Fido, and Chatr.

You will own campaign build, audience segmentation, QA, launch, testing, and performance measurement, while collaborating with Marketing, Analytics, and Technology teams to enhance customer experiences across channels. You will drive personalization initiatives, run experiments, and optimize delivery quality, ensuring campaigns align

Qualifications

• 5+ years in digital campaign management, marketing automation, lifecycle marketing, CRM or digital optimization.
• Hands-on experience with Braze or Salesforce for lifecycle campaigns and with Adobe Campaign Classic for batch campaigns.
• Experience with web/mobile personalization and A/B/multivariate testing using tools like Adobe Target.

Responsibilities

• Own end-to-end execution of digital campaigns: build, segmentation, QA, launch, monitoring, post-deployment validation.
• Drive delivery standards, intake processes, QA checklists, and release readiness.
• Plan and run A/B and multivariate testing to improve relevance and engagement.
• Monitor campaign performance and identify optimization opportunities across channels and journeys.

Skills

Digital campaign management

Marketing automation

Lifecycle marketing

CRM

Web personalization

Digital optimization

Audience segmentation

Analytics interpretation

Agile delivery

Stakeholder management

Tools

Braze

Salesforce

Adobe Campaign Classic

Adobe Target

Adobe Analytics

Google Analytics 4

BigQuery

Databricks

JIRA

Job description

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who We're Looking For

Reporting to the Senior Manager, MarTech & Campaign Optimization, the Digital Campaigns & Experience Optimization Manager leads the end-to-end delivery, optimization, and performance of digital campaigns and personalized customer experiences across Rogers, Fido, and Chatr. This role sits at the execution core of the campaign operations team. You will own how campaigns are built, launched, tested, measured, and improved, driving quality, consistency, and customer relevance across email, push, in-app, web, and digital engagement channels. You will execute personalization use cases and experimentation programs that deliver targeted, channel-appropriate customer experiences across the lifecycle.

Working closely with Marketing, Analytics, Data Engineering, Digital Product, Privacy, and Technology, you will ensure campaigns are delivered with precision, continuously optimized for performance, and aligned to the broader customer engagement strategy.

What You'll Do

• Digital Campaign Delivery & Operations
  • Own the end-to-end execution of digital campaigns including campaign build, audience segmentation, QA, launch coordination, monitoring, and post-deployment performance validation.
  • Drive delivery standards, intake processes, QA checklists, and release readiness practices that improve execution quality, consistency, and speed-to-market.
• Personalization Execution & Experimentation
  • Execute personalized web and mobile app experiences, behavioral triggers, and lifecycle journey activations, building and deploying targeted content and audience‑specific touchpoints across digital channels.
  • Plan and run A/B and multivariate testing programs, iterating on results to continuously improve customer relevance, engagement rates, and digital experience outcomes.
• Campaign Performance & Reporting
  • Monitor and analyze campaign performance at a channel and journey level, tracking delivery quality, engagement, conversion, and customer impact against defined KPIs.
  • Identify optimization opportunities from campaign results and implement test-and-learn iterations that improve performance across audiences, channels, creative, and journey stages.
• Cross-Functional Collaboration & Innovation
  • Partner with Marketing, Analytics, Data Engineering, Digital Product, and Technology teams to align on audience requirements, data dependencies, platform capabilities, and measurement standards that support campaign and personalization delivery.
  • Apply and test emerging approaches, including AI-driven triggers, predictive audience activation, and journey automation, surfacing insights and results that inform broader delivery strategy.

What You Bring

• 5+ years of experience in digital campaign management, marketing automation, lifecycle marketing, CRM, web personalization, or digital optimization roles.
• Hands-on experience with Braze/Salesforce for lifecycle campaign delivery (email, push, in-app, SMS) and/or Adobe Campaign Classic for batch campaign execution.
• Experience with web and mobile personalization and experimentation tools such as Adobe Target, including A/B testing, multivariate testing, and audience-based targeting.
• Solid understanding of audience segmentation, customer data, data pipelines, identity, and activation logic as it applies to campaign execution.
• Experience with campaign reporting and analytics using tools such as Adobe Analytics, Google Analytics 4, BigQuery, or Databricks.
• Strong working knowledge of campaign QA practices, release readiness, campaign governance, and marketing operations workflows.
• Experience using JIRA or equivalent tools for campaign intake, backlog management, and delivery tracking.
• Strong analytical skills with the ability to translate performance data into clear recommendations and campaign improvements.
• Excellent communication and stakeholder management skills, with the ability to coordinate across multiple teams and manage competing priorities.
• Experience working in agile or cross-functional delivery environments with an understanding of how marketing and technology teams collaborate.

What's in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including

• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities
  • Self-driven career development programs
  • Rogers First priority in applying to internal roles of interest
• Wellness Programs
  • Employee & family assistance program
  • Virtual Healthcare
  • Cognitive Behavioural Therapy (CBT)
  • Low or no-cost fitness membership
• Our commitment to the environment and diversity
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity‑deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule Full time

Shift Day

Length of Contract Not Applicable (Regular Position)

Work Location 1 Mount Pleasant (083), Toronto, ON

Travel Requirements Up to 10%

Background Check(s) Required Canadian Criminal Record Check

Posting Category/Function Digital & eCommerce

Requisition ID 340807

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes Corporate