Digital and Social Media Marketing Manager

freelance.ca; North Bay; On-site; CAD 70,000 - 95,000; Full time

Job summary

A dynamic company in the hospitality and real estate sector is seeking a results-driven Digital and Marketing Manager. This role involves leading digital marketing initiatives, managing a team, and utilizing data-driven insights to enhance brand visibility and drive growth. Ideal candidates will have a strong background in digital marketing with leadership experience.

Benefits

Competitive salary + performance bonus

Health, dental, and vision insurance

Travel discounts at affiliated hotel properties

Career development and growth opportunities

Qualifications

• 5-8 years of marketing experience, with at least 3 years in a digital marketing leadership role.
• Experience in hospitality, real estate, or multi-location businesses preferred.
• Strong project management and team leadership skills.

Responsibilities

• Develop and implement integrated digital marketing campaigns including SEO and social media.
• Oversee content creation for websites, blogs, and social media.
• Track KPIs and provide regular reports with insights and recommendations.

Skills

Digital Marketing

Project Management

Team Leadership

Data Analysis

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

MBA

Tools

Google Analytics

Meta Ads Manager

WordPress

Adobe Creative Suite

Canva

Job description

Job Description Office location : North York, ON (Onsite) Duration : Full-time Reports to : Director of Marketing / VP, Business Development Industry : Hospitality, Real Estate, and Development Experience Level : Mid–Senior Level Description

• One of the leading players in the hospitality and real estate industry, known for building high-quality developments and managing top-tier hotel properties. They are seeking an innovative and results-driven Digital and Marketing Manager to lead their digital strategy and drive impactful marketing initiatives across our portfolio.
• The Digital and Marketing Manager will lead digital presence and marketing initiatives to drive brand growth, guest engagement, and revenue.
• This strategic role requires hands-on expertise in digital marketing tools, data-driven decision-making, and a deep understanding of hospitality marketing trends.
• Apply now to be part of a team shaping the future of hospitality and real estate.

Key Responsibilities :

• Develop and implement integrated digital marketing campaigns (SEO, SEM, social media, display ads, email, content marketing).
• Lead brand-building initiatives across all properties and platforms.
• Manage and optimize marketing budgets to maximize ROI.

Content & Branding

• Oversee content creation for websites, blogs, social media, and promotional materials.
• Ensure consistency in brand voice and visual identity across all channels.

Data & Analytics

• Track KPIs (e.g., conversion rates, traffic, campaign performance) and provide regular reports with insights and recommendations.
• Use tools like Google Analytics, Meta Ads Manager, and CRM platforms to optimize engagement.
• Lead a team of marketing coordinators, graphic designers, and digital specialists.
• Manage relationships with external agencies, freelancers, and influencers.

What We’re Looking For :

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; MBA is a plus.
• 5–8 years of marketing experience, with at least 3 years in a digital marketing leadership role.
• Experience in hospitality, real estate, or multi-location businesses preferred.
• Strong project management and team leadership skills.
• Knowledge of website CMS (e.g., WordPress) and graphic tools (e.g., Canva, Adobe Creative Suite).

Preferred Personal Attributes

• Results-oriented with a strong commercial mindset.
• Creative thinker with attention to detail.
• Exceptional communication and interpersonal skills.
• Agile and adaptable in a fast-paced, dynamic environment.
• Competitive salary + performance bonus
• Health, dental, and vision insurance
• Travel discounts at affiliated hotel properties
• Career development and growth opportunities

Eligibility and Application Steps

If you are enthusiastic about this exciting opportunity, we kindly request you to provide the following documents via E-mail.

Without mandatory documents, we cannot submit a candidate.

• Updated Resume in word format (Mandatory)
• Skills Matrix and References (Mandatory)
• Expected hourly rate (Mandatory)
• LinkedIn ID (Mandatory)

Please only apply if you meet the qualifications mentioned above.

Qualification Bachelor DegreeJob Related Sector(s)Consultant - Digital Marketing Experience

• Greater Than 10 Year

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