Digital and Content Marketing Lead

RELX INC; Old Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a proactive Marketing Specialist to drive lead generation and market research initiatives. This role involves analyzing customer data to uncover growth opportunities and executing effective marketing strategies. The ideal candidate will possess strong communication and analytical skills, along with experience in marketing automation tools. Join a company that prioritizes employee wellbeing and offers a range of benefits, including health plans and educational assistance. If you're eager to take ownership of your projects and make a significant impact, this opportunity is perfect for you.

Benefits

Health plan benefits

Employee Assistance Program

Retirement Benefits

Various Leave Programs

Educational Assistance

Disability, Life and Accidental Death Insurance

Paid Vacation

Paid leave for volunteering

Qualifications

• Experience with marketing and sales automation tools is essential.
• Strong analytical skills to interpret data and drive decisions.

Responsibilities

• Create and execute lead generation and marketing programs.
• Analyze customer data to identify market growth opportunities.

Skills

Marketing Automation

Sales Automation

Data Analysis

Communication Skills

Organizational Skills

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Pardot

Salesforce

YesWare

Google Apps

Microsoft Office Suite

Job description

Can you use a data-driven approach to uncover information and opportunities?

Would you like to take ownership of researching potential new markets?

About Us

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX (https://www.relx.com/) , a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

Responsibilities:

• Creating and executing effective lead generation and revenue-generating marketing acquisitions, retentions and upsell programs

• Monitoring progress to measure the effectiveness of marketing programs to identify alignment with goals and metrics

• Collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential market-growth opportunities

• Illustrating data graphically and translating complex findings into action-oriented insights and areas for improvement

• Researching and analyzing current and potential Markets and Products to support Marketing and Sales campaigns

• Performing ongoing maintenance and evaluation of prospect and customer database to ensure quality, accuracy and completeness

Requirements:

• Be keen to take the initiative and ownership of projects

• Show knowledge and experience with marketing and sales automation programs, Pardot, Salesforce, YesWare, or similar

• Have a great working knowledge of computer applications, including Google Apps and Microsoft Office Suite

• Be able to collaborate with teams and departments to deliver an exceptional service

• Have excellent verbal and written communication skills and be able to build relationships with teams and stakeholders

• Have great organizational skills and be able to adapt and flex to deliver multiple priorities and projects

• Demonstrate great analytical skills and the ability to implement solutions to business problems

• Have good Marketing or Marketing Research experience

Work in a way that works for youWe promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working for you We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health plan benefits

• Employee Assistance Program

• Retirement Benefits

• Various Leave Programs

• Educational Assistance

• Disability, Life and Accidental Death Insurance

• Paid Vacation

• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.

This role is not for an existing vacancy.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .

RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.

Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.