Digital Analytics Specialist (6 Month Contract)

Aviva; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Aviva is looking for a detail-oriented Digital Analytics Specialist for a 6-month contract in Toronto. This role focuses on leveraging data to enhance digital performance through multivariate testing, KPI development, and collaboration with cross-functional teams. The ideal candidate will possess strong analytical skills and a deep understanding of digital marketing metrics.

Qualifications

• 4+ years of experience in digital analytics and marketing technology solutions.
• Proficiency in Adobe or Google Analytics and experience with tag management systems.
• Ability to communicate insights derived from data effectively.

Responsibilities

• Collaborate with stakeholders to define KPIs and measurement frameworks.
• Use analytics tools to track and report on performance.
• Conduct A/B testing to optimize digital experiences.

Skills

Data analysis

KPI definition

Conversion optimization

Stakeholder management

Collaboration

Communication

Tools

Adobe Analytics

Google Analytics

Adobe Launch

Google Tag Manager

JIRA

Confluence

Qlik

Tableau

Power BI

Job description

Individually we are people, but together we are Aviva. Individually these are just words, but together they are our Values – Care, Commitment, Community, and Confidence.

We are seeking a highly analytical and detail-oriented Digital Analytics Specialist (6 Month Contract). In this role, you will be responsible for leveraging data to drive insights and optimize digital performance. Conducting multivariate testing to drive optimization and improve conversion rates. You will work closely with cross-functional teams and partners to define key performance indicators (KPIs), implement measurement strategies, and build Marketing Technology solutions.

What you'll do:

• Collaborate with stakeholders to define and refine KPIs and measurement frameworks aligned with business goals

• Use Adobe or Google Analytics to track, analyze, and report on digital performance across web and mobile platforms

• Conduct a/b/n testing and build personalized content to improve conversion rates and UX

• Develop dashboards and reports that provide clear, actionable insights to both technical and non-technical audiences

• Support the design and build of Marketing technology data solutions

• Work within JIRA to manage analytics tasks and track progress

• Document analytics implementations, insights, and processes using Confluence

• Partner with developers and implementation teams to ensure accurate tagging and data collection

• Identify trends, anomalies, and opportunities for optimization through data analysis

What you'll bring:

• 4+ years of experience in digital analytics building data driven marketing technology solutions

• Proficiency in Adobe or Google Analytics (Segments, Calculated Metrics, dashboarding)

• Experience with tag management systems (e.g., Adobe Launch, Google Tag Manager other)

• Solid understanding of digital marketing data & metrics, user behavior analysis, and conversion optimization

• Experience working with JIRA and Confluence in an agile environment

• Multivariate testing experience is an asset (Adobe Target pref.)

• Excellent communication skills with the ability to translate data into business insights

• Experience with data visualization tools (e.g., Qlik, Tableau, Power BI) is an asset

• The ability to work collaboratively across teams and functions

• Strong communication, collaboration and stakeholder management skills strongly preferred

• Organization and time management skills

Please note that we may use AI tools to help us through the recruitment process. This is a new position which has been posted both internally & externally.

Aviva Canada has an accommodation process in place to provide accommodations for employees with disabilities. If upon commencement of employment you require a specific accommodation because of a disability, please contact your Talent Acquisition Partner so that an appropriate accommodation can be arranged. This process applies throughout your career with Aviva Canada.