Digital Analytics Implementation Analyst - Hybrid

The Globe and Mail; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian media company is looking for a Digital Analytics Implementation Analyst to support analytics implementation and ensure data accuracy. The ideal candidate will have a Bachelor's degree in a quantitative field and 3+ years of experience, including proficiency in JavaScript, SQL, and analytics tools. This role offers a hybrid work environment with competitive compensation and benefits.

Benefits

Competitive compensation

Hybrid work environment

Generous vacation

Health/dental benefits

Qualifications

• 3+ years in analytics implementation and QA.
• Strong communication and collaboration skills.
• Proven troubleshooting skills.

Responsibilities

• Support analytics implementation, including deploying 3rd party pixels.
• Ensure tracking is consistent, accurate, and useful for KPI reporting.
• Manage documentation and GTM properties.

Skills

JavaScript

Google Tag Manager

SQL

HTML

Data analysis

Education

Bachelor’s degree in a quantitative field

Tools

Google Tag Manager

Amplitude

Tableau

Job description

Digital Analytics Implementation Analyst - Hybrid

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Company Overview

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We serve as a trusted destination for Canadians seeking high-quality journalism and are acclaimed for our data visualization, design, and storytelling. We are committed to diversity and inclusivity, reflecting all Canadians in our stories and workforce. We support flexible work arrangements, employee growth, and community engagement.

Position Overview

The Analytics team seeks a Digital Analytics Implementation Analyst skilled in tag managers (GTM), custom tagging, Javascript, HTML, QA, and data wrangling. Responsibilities include owning analytics tracking, ensuring data accuracy, and supporting various teams with implementation and documentation.

Responsibilities

• Support analytics implementation, including deploying 3rd party pixels and defining requirements.
• Ensure tracking is consistent, accurate, and useful for KPI reporting.
• Manage documentation and current GTM properties.
• Become the subject matter expert for analytics implementation.
• Build and automate validation tests and reporting for data validation and QA.
• Assist in ensuring modeled data is accurate and reflects business logic.

Must Have Qualifications

• Bachelor’s degree in a quantitative field preferred, with 3+ years in analytics implementation and QA.
• Experience with analytics tracking via Google Tag Manager or custom tracking tools like Amplitude.
• Knowledge of JavaScript, browser rendering engines, and troubleshooting in browsers.
• Experience with network debugging tools and HTTP proxies.
• Strong communication and collaboration skills.
• Proven troubleshooting skills.
• Understanding of HTML, CSS, and DOM.
• Knowledge of web analytics tools, beacons, data processing, and enrichment.
• Proficiency in SQL for data analysis and manipulation.

Optional Skills

• Experience with Tableau and Amplitude.
• Knowledge of mobile SDKs (iOS/Android) for analytics deployment.
• Version control system knowledge, GIT preferred.
• Knowledge of Java/Kotlin or Swift/Objective C.
• Understanding of QA practices and testing methodologies.
• Experience leveraging AI for coding or data analysis.

Salary: Commensurate with experience and qualifications.

Why Choose The Globe

We aim to deliver essential content and foster an inclusive, respectful workplace aligned with our core values of integrity, collaboration, innovation, and accountability.

We Offer

• Competitive compensation and benefits.
• Hybrid work environment promoting work-life balance.
• Generous vacation, parental leave top-up, health/dental benefits, pension, wellness subsidy, on-site services, assistance programs, and discounts.

Supporting Your Growth

• Equitable opportunities, mentorship, training, and development programs.

Vaccination Policy

Employment is conditional upon full vaccination, with provisions for exemptions and accommodations.

The Globe and Mail is dedicated to diversity and inclusion, offering accommodations for applicants with disabilities during recruitment.

Job details: Full-time, in the Information Technology sector, in the newspaper publishing industry.