Digital Advertising Specialist (Search Engine Marketing)

Article; Vancouver; Hybrid; CAD 82,000 - 95,000; Full time

Job summary

Join a leading company in the furniture industry as a Digital Advertising Specialist, where you will manage Google Ads campaigns, leveraging your expertise to drive revenue and enhance customer acquisition. This fixed-term position offers competitive compensation, a collaborative environment, and opportunities for professional growth while embracing flexibility with hybrid work arrangements.

Benefits

15 days of vacation

6 well-being days

1 Inclusion and Diversity Day

Comprehensive health and dental benefits

$1000 health/lifestyle spending account

Dog-friendly office environment

45% discount on products

Qualifications

• At least 3 years of experience in digital advertising with Google Ads.
• Managing a seven-figure annual digital advertising budget.
• Expert in Google Ads (Shopping, Performance Max, Search).

Responsibilities

• Improve the Paid Search program and measure success through conversion metrics.
• Provide campaign reports and analyses to senior leaders.
• Collaborate with Google and external vendors for new opportunities.

Skills

Digital Advertising

Analytical Skills

A/B Testing

Education

Bachelor's Degree or equivalent experience

Tools

Google Ads

Google Analytics

GA4

Tableau

Looker Studio

Job description

Department: Marketing

Location: Vancouver

Compensation: $82,000 - $94,300 / year

Description

Hi there, we’re Article. Since 2013, we have been redefining the furniture industry one sofa at a time. This requires solving challenging, meaningful problems. We are looking for a Digital Advertising Specialist to manage our Google Shopping and Google Search campaigns and explore new Direct Response (DR) channels.

This position is a fixed-term for 13-15 months.

• Phone interviews start on June 4th
• Video interviews begin the week of June 16th with the Manager
• The final interview will be in person at our HQ office

Ideal start date: July (flexible)

Why We Need You:

You are an experienced Digital Advertiser capable of running effective ad campaigns that convert clicks into customers and maximize Return on Ad Spend (ROAS). You will collaborate with vendors and our digital marketing team to drive revenue and customer acquisition. Reporting to the Digital Advertising Manager, you will assist with Google Shopping and Search ads strategy, including campaign management, analysis, and reporting.

This role is ideal for an analytical, outcome-driven individual with excellent communication and organizational skills.

Why Article?

As a Particle (our community at Article), you will have autonomy to solve challenging problems and explore solutions you believe will work best. You will grow your skills in a company that is redefining the furniture industry.

About the Team:

We operate as a hybrid team, with in-office presence 3 days per week (Monday, Wednesday, Thursday).

What You’ll Do:

• Improve the Paid Search program by measuring success through metrics like CTR, CPC, CPA, ROAS, and other conversion indicators.
• Provide campaign reports and analyses to senior leaders and stakeholders, highlighting successes and suggesting improvements.
• Review trends and auction insights; make data-driven recommendations based on search demand and business performance.
• Collaborate with Google and external vendors to discover new opportunities and strategies for scaling performance.
• Coordinate with analytics, technology, creative, brand, and e-commerce teams to ensure alignment.
• Document best practices and develop Standard Operating Procedures (SOPs).
• Use G Suite (Gmail, Sheets, Docs, Meet) and Slack for collaboration, with your choice of Mac or PC.

Who You Are:

• At least 3 years of experience in digital advertising with Google Ads.
• Managing a seven-figure annual digital advertising budget.
• Expert in Google Ads (Shopping, Performance Max, Search), preferably for eCommerce.
• Experience with Shopping Feeds, Google Merchant Center, and Feed Management Tools.
• Strong analytical skills; able to create custom reports using Google Sheets/Excel, GA4, Looker Studio, and Tableau.
• Proficient in A/B testing and experimentation methodologies.
• Bonus: Familiarity with Marketing Mix Modeling (MMM) and Incremental Lift testing.
• Proficient with G Suite/Microsoft Office.
• Curious, growth-oriented, and eager to learn.
• Experience with deploying and maintaining marketing automation.
• Legally authorized to work in Canada.
• Completion of a criminal background check.

Perks & Benefits:

Salary: Range of $82,000 to $94,300, starting salary based on skills, experience, and internal considerations.

Life:

• 15 days of vacation
• 6 well-being days
• 1 Inclusion and Diversity Day
• Hybrid work: 3 days in office
• Remote work possible for up to 3 weeks

Total Health:

• Comprehensive health and dental benefits
• $1000 health/lifestyle spending account
• TELUS Health App (mental health, virtual medical appointments)

Office Space:

• Open-plan HQ in a converted warehouse
• Work from desk, sofa, collaboration spaces, or private rooms; standup desks available
• Stocked kitchen with snacks and premium coffee/tea
• Onsite fitness equipment, showers, towel service
• Recreational activities like pickleball, badminton, table tennis
• Dog-friendly office environment

Getting here:

• Free street parking (first come, first served)
• Secure indoor bike storage with showers
• 20-minute walk to Main Street-Science World or VCC Clark Skytrain stations

Extra:

• 45% discount on our products (15% for friends and family)

*Prorated benefits apply.

AI in Hiring:

We value authenticity and transparency. Applications are reviewed by humans; we do not use AI ranking algorithms in hiring.

Criminal Background Checks:

Conducted only with your permission and after a conditional offer. Past convictions are assessed on a case-by-case basis.

Work Authorization:

Roles require legal authorization to work in Canada; no VISA sponsorship unless stated.

Equal Opportunity:

We celebrate diversity and do not discriminate based on protected characteristics.

Accommodations:

Requests can be made at any recruitment stage by contacting [e-mail].