Digital Advertising Specialist

Moneris; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A prominent payment solutions provider based in Ontario is seeking a Digital Advertising Specialist to enhance digital marketing campaigns across various platforms. The ideal candidate has a Bachelor's degree in Marketing or Communications and at least 2 years of experience in paid media, particularly with Google Ads and Meta Ads. This role offers opportunities for professional growth and hybrid work arrangements, along with a comprehensive total rewards program.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Retirement planning support

Unlimited access to Coursera

Holistic wellness support

Hybrid work arrangements

Recognition and rewards programs

Qualifications

• 2+ years of experience in digital marketing, specifically paid media in at least Google Ads and Meta Ads.
• Certifications in Facebook Blueprint, Google Ads, or other relevant advertising platforms are a bonus.
• Experience with conversion tracking and optimizing for ROAS.

Responsibilities

• Support the development and optimization of digital advertising campaigns.
• Analyze performance metrics and provide actionable insights.
• Collaborate with creative teams to develop high-performing ad creatives.

Skills

Digital marketing

Data-driven decision making

Communication

A/B testing

Performance marketing

Education

Bachelor's Degree or College Diploma in Marketing, Communications, or Digital Marketing

Tools

Google Ads

Meta Ads

Google Tag Manager

GA4

Job description

Overview

Your Moneris Career - The Opportunity

Reporting to the Manager, Digital Advertising, you will play a hand-on role to support digital advertising initiatives by assisting in campaign setup, monitoring performance, and contributing to optimizations to help drive business results through paid media campaigns. You will work across both Search Engine Marketing (SEM) and paid social platforms, implementing best practices, troubleshoot issues, and surface insights that inform ongoing improvements. You are detail-oriented, data-driven, and eager to grow within the performance marketing, while contributing to day-to-day execution.

Location: You will be based in our Etobicoke office, balancing in-office collaboration with remote flexibility.

Reporting Relationship: You will report to Manager, Digital Advertising.

What you’ll do

• Support the development and optimization of digital advertising campaigns across various platforms (Google, Microsoft, Meta, TikTok, LinkedIn, etc.) and partner networks to achieve measurable our goals.
• Support broader marketing team to align paid media strategies with overall marketing initiatives.
• Use several data points to improve strategies to reach, engage and acquire new merchants.
• Supporting in analyzing performance metrics, create reports, and provide actionable insights for continuous improvement.
• Collaborate with creative teams to develop high-performing ad creatives that resonate with audience and are on-brand.
• Stay up to date on all digital advertising platforms, including best practices and emerging trends in digital advertising.
• Help in implementing testing strategies on paid channels, ad formats, and creative approaches to stay competitive and innovative, with the support of senior specialists and managers to evaluate results and apply insights.

What you bring

• Bachelor's Degree or College Diploma in Marketing, Communications, or Digital Marketing.
• Certifications in Facebook Blueprint, Google Ads, or other relevant advertising platforms are a bonus.
• Equivalent work experience may be considered a substitution.
• 2+ years of experience in digital marketing, specifically paid media in at least Google Ads and Meta Ads.
• Experience with A/B testing, conversion tracking, retargeting, and optimizing for ROAS.
• Familiarity programmatic, Google Tag Manager, and GA4 is an asset.

What you get

At Moneris, we believe in empowering you to succeed—personally and professionally. As part of our team, you'll have access to resources, opportunities, and an inclusive environment that supports your development and career.

• Comprehensive Total Rewards Program, including performance-based bonuses, flexible benefits starting from day one, and your choice of a health spending account (HSA) or personal spending account (PSA)
• Retirement planning support, with profit-sharing programs including company match and a defined contribution pension plan
• Growth & development opportunities, including unlimited access to Coursera, mentorship programs, and an internal gig marketplace
• Holistic wellness support, with an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives
• Flexibility that works for you, including hybrid work arrangements, a Work from Abroad program, and paid time off programs
• Recognition and rewards, with company-wide recognition programs, exclusive banking perks from RBC & BMO, and access to great employee discounts

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

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#OTH-IND

Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.