Digital Advertising Specialist

Brandt Group of Companies; Regina; On-site; CAD 45,000 - 75,000; Full time

Job summary

Join a forward-thinking company as a Digital Advertising Specialist, where your passion for digital marketing will shine! You'll be part of a dynamic team that crafts innovative advertising campaigns across platforms like Google, Meta, and LinkedIn. This role offers the chance to deepen your expertise in aligning advertising tactics with successful strategies, ensuring campaigns reach their target audience. With a commitment to continuous learning, you'll stay at the forefront of industry trends while making a significant impact on campaign performance. If you're ready to embrace creativity and drive success, this opportunity is for you!

Qualifications

• Deep understanding of digital marketing and advertising across multiple platforms.
• Experience in managing paid advertising campaigns with measurable success.

Responsibilities

• Develop and manage paid advertising campaigns on various platforms.
• Conduct market research and analyze campaign metrics for optimization.

Skills

Digital Marketing

Google Ads

Meta Advertising

LinkedIn Advertising

Twitter Advertising

TikTok Advertising

Analytics

SEM Keyword Research

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

UTM Tracking

Job description

Join our exciting and dynamic internal digital advertising team at Brandt Group of Companies as a Digital Advertising Specialist. We specialize in creating world-class advertising campaigns that make a splash! If you are passionate about the digital marketing and advertising industry and have a deep understanding of ad campaigns across platforms like Google, Meta, Twitter, LinkedIn, and TikTok, we want you on our team. Your expertise in aligning paid advertising tactics with strategies that deliver measurable success is crucial to our success.

At Brandt Group of Companies, we believe that continuous learning and critical thinking are essential in our ever-evolving industry. As a Digital Advertising Specialist, you will have the opportunity to expand your knowledge and sharpen your skills while staying up to date with the latest trends and strategies. We value fresh ideas and encourage you to think outside the box as we navigate this ever-changing landscape.

Duties And Responsibilities

1. Collaborate with the account management team to develop and manage paid advertising campaigns on Google Ads, Meta, LinkedIn, and other DSPs.
2. Conduct customer and market research, including SEM keyword research, for each advertising campaign to ensure campaigns reach the desired audience.
3. Manage UTM tracking codes and other ad tracking technologies to ensure advertising campaigns are properly tracked throughout the customer’s journey.
4. Dive deep into analytics and metrics to ensure our campaigns deliver outstanding results and provide continuous insights.
5. Stay ahead of the latest trends and developments in the digital advertising world and incorporate them into our strategies.
6. Track key advertising metrics, including CTR, CPM, Impressions, total spend, bounce rate, and conversion rate, and provide reports to key stakeholders.
7. Embrace a culture of continuous learning, actively seeking opportunities to enhance your skills and knowledge.