Demand Marketing Coordinator

Riipen; Vancouver; On-site; CAD 50,000 - 58,000; Full time

Benefits offered by this job

Remote work opportunities

4 weeks vacation

Paid sick leave

Extended Health and Dental benefits

Great work-from-home setup

L&D stipend

Job summary

Riipen is seeking a Demand Marketing Coordinator to join our Marketing team and help bring our demand generation programs to life, across channels and audiences.

This fully remote role in Canada requires strong organization, attention to detail, and comfort with data and marketing technology to turn strategy into action. You’ll collaborate with the Demand Marketing team to turn strategy into execution and optimize campaigns for growth.

Qualifications

• 1–2 years of experience in marketing, demand generation, marketing operations, or related roles.
• Strong attention to detail, with a high bar for accuracy and quality.
• Strong organizational skills and the ability to manage multiple campaigns and priorities at once.
• Experience working with marketing technology, CRM systems, spreadsheets, and campaign data.
• Strong written communication skills and an interest in learning what makes marketing messaging resonate.
• A curious, analytical mindset and willingness to dig into performance data and ask questions.
• Ability to work independently while collaborating closely with teammates across functions.
• A willingness to learn, experiment, and adapt as priorities and programs evolve.

Responsibilities

• Support the setup, execution, and ongoing management of demand generation campaigns across channels including email, LinkedIn, and outbound programs.
• Build and maintain campaigns, lists, workflows, and other marketing assets.
• Support audience research, contact sourcing, segmentation, and campaign list preparation.
• Help manage outbound marketing tools and campaign infrastructure, including Apollo, LinkedIn Sales Navigator, and Dripify.
• Work closely with our cold calling team as a lead generation channel by providing contact lists, monitoring sequence performance, and updating enablement and messaging based on learnings.
• Conduct campaign QA to ensure audiences, messaging, links, tracking, and workflows are set up correctly before launch.
• Monitor campaign performance and pull reporting to help the team understand what’s working and where we can improve.
• Maintain clean and accurate campaign, contact, and lifecycle data within HubSpot.
• Coordinate campaign timelines, deliverables, and follow-ups across internal teams and external partners.
• Support ongoing testing and optimization of messaging, audiences, channels, and campaign approaches.
• Help document processes and build repeatable workflows that make our demand marketing programs more efficient and scalable.

Skills

Marketing experience

Attention to detail

Organizational skills

CRM systems

Campaign data

Written communication

Analytical mindset

Independent work

Team collaboration

Learning mindset

Tools

HubSpot

Apollo

LinkedIn Sales Navigator

Dripify

Job description

Demand Marketing Coordinator

Application Deadline: 31 August 2026

Department: Marketing

Employment Type: Full Time

Location: Canada - Remote

Compensation: CA$50,000 - CA$58,000 / year

Description

Riipen is looking for a Demand Marketing Coordinator to join our Marketing team and help bring our demand generation programs to life.

In this role, you’ll support the execution of campaigns across multiple channels and audiences, help keep our marketing operations running smoothly, and work closely with the Demand Marketing team to turn strategy into action.

This is a great role for someone who is highly organized, has strong attention to detail, is comfortable working with data and marketing technology, and is excited to build their experience across demand generation.

This role is fully remote and open to candidates in Canada.

What you’ll do:

• Support the setup, execution, and ongoing management of demand generation campaigns across channels including email, LinkedIn, and outbound programs
• Build and maintain campaigns, lists, workflows, and other marketing assets
• Support audience research, contact sourcing, segmentation, and campaign list preparation
• Help manage outbound marketing tools and campaign infrastructure, including platforms like Apollo, LinkedIn Sales Navigator, and Dripify
• Work closely with our cold calling team as a lead generation channel by providing contact lists, monitoring sequence performance, and updating enablement and messaging based on learnings
• Conduct campaign QA to ensure audiences, messaging, links, tracking, and workflows are set up correctly before launch
• Monitor campaign performance and pull reporting to help the team understand what’s working and where we can improve
• Maintain clean and accurate campaign, contact, and lifecycle data within HubSpot
• Coordinate campaign timelines, deliverables, and follow-ups across internal teams and external partners
• Support ongoing testing and optimization of messaging, audiences, channels, and campaign approaches
• Help document processes and build repeatable workflows that make our demand marketing programs more efficient and scalable

What you’ll bring:

These aren’t hard requirements but will be indicators that guide our search.

You may be a good fit if:

• 1–2 years of experience in marketing, demand generation, marketing operations, or a related role
• Strong attention to detail, with a high bar for accuracy and quality
• Strong organizational skills and the ability to manage multiple campaigns and priorities at once
• Experience working with marketing technology, CRM systems, spreadsheets, and campaign data
• Strong written communication skills and an interest in learning what makes marketing messaging resonate
• A curious, analytical mindset and willingness to dig into performance data and ask questions
• Ability to work independently while collaborating closely with teammates across functions
• A willingness to learn, experiment, and adapt as priorities and programs evolve

Bonus Points:

• Experience with HubSpot, Apollo, LinkedIn Sales Navigator, outbound marketing, or B2B SaaS is an asset, but not required.

Benefits & compensation:

Compensation

The base salary range for this role is CAD $50,000 - $58,000 annually, based on experience, capabilities, and internal equity. For roles within this salary band, new hires typically join Riipen at around the $52,000 mark, depending on skills and experience.

A salary closer to the bottom of the range may reflect strong potential with some skills still developing, while the upper end typically applies to existing team members and reflects demonstrated proficiency, growth, and impact over time.

We believe in fair pay and internal equity, and all team members are eligible for an annual salary review.

Benefits

• Remote/travel working opportunities (when appropriate)
• 4 weeks of annual vacation
• Paid sick leave
• Extended Health and Dental benefits from your first day
• We will ensure you have a great work-from-home setup
• Learning & Development Stipend after 6 months of employment

We appreciate your interest and application. Only those applicants under consideration will be contacted.

A note on how we use AI: we use it thoughtfully, mainly to help our team review larger applicant pools and check for basic role eligibility, and to take notes during interviews. Vetted applications are reviewed by a real person on Riipen's recruitment team, and all hiring decisions are made by people, using practices designed to keep things fair and consistent for everyone.

Riipen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.