Demand Generation Specialist

Envoke; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

An innovative company is seeking a Marketing Demand Generation Specialist to spearhead their demand generation efforts. In this pivotal role, you will collaborate closely with the leadership team to design and implement strategies that attract qualified leads and convert them into trial users. You will have the autonomy to experiment with various marketing channels, including email campaigns and social media, while leveraging analytics to guide your decisions. This is a unique opportunity to influence growth and shape the future of a privacy-first platform dedicated to enhancing communication for organizations across Canada and beyond. Join a supportive team that values your insights and fosters professional growth.

Benefits

Flexible Work Hours

Professional Development Opportunities

Collaborative Work Environment

Remote Work Options

Health Benefits

Team Building Activities

Qualifications

• Experience in B2B SaaS demand generation and lead conversion.
• Strong writing skills for persuasive content and campaigns.

Responsibilities

• Drive lead generation through targeted email campaigns and landing pages.
• Measure and analyze key metrics to optimize marketing strategies.

Skills

Lead Generation

Email Marketing

SEO Optimization

Content Creation

Analytics

Social Media Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Ahrefs

WordPress

Email Platforms

Landing Page Builders

Job description

Who we are

We are a Toronto-based email marketing platform established in 2007, dedicated to supporting communication professionals with purpose-built software. Our platform is trusted by teams at post-secondary institutions, public sector organizations, regulatory bodies, municipalities, and other entities that prioritize effective communication. As a Canadian company, we enable our clients to store their data domestically and to effectively navigate the Canadian Anti-Spam Legislation and remain compliant. We have fostered long-term relationships with our clients by providing exceptional support and a robust platform that continues to improve through ongoing engagement with our users

Who we need

We are hiring our first-ever Marketing Demand Generation Specialist to build and lead our demand generation function from the ground up. This is a high-impact role that reports directly to our CEO and works in close partnership with the senior leadership team. You will play a critical role, directly influencing our growth strategy through your ideas and your ability to execute. You will take ownership of top-of-funnel and early-mid funnel marketing activities. Your mission is to attract qualified leads to our website and convert them into trial users. You will experiment, evaluate, and adapt, focused on growing product-led signups.

This is a full-time position working both onsite at our collaborative space in downtown Toronto and remotely. The split between remote and onsite work is roughly 50/50, but will vary from week to week.

What’s in it for you

Impact.You are looking for a unique opportunity to build and lead the demand generation function at a company where your work directly drives growth. You will help grow our privacy-first, product-led platform and influence how Canadian (and eventually American) public-serving organizations discover, trust, and engage with Envoke. You will be a key player, connecting future customers with a simple and highly effective product that helps them grow.

Autonomy and influence.You want to work in close collaboration with people who value your judgment and respect your expertise. You will work directly with the leadership team, contributing to the company’s growth strategy, with the autonomy to make decisions and implement your ideas. You will receive regular 1:1 time with the CEO to establish priorities, collaborate on ideas, and move things forward.

Professional growth.At Envoke, we foster a culture of learning, experimentation, and continuous improvement, where mistakes are seen as a path to insights, and insights are viewed as a guide to innovation. You will be the first Demand Generation Specialist on the team, with a chance to grow your accountabilities, your skills, and your career.

What you will do:

• Drive lead generation and conversion.You will grow our list and send targeted, value-driven email campaigns that educate and convert. You will nurture potential customers through targeted emails, engaging landing pages, and strategic social media - each optimized to convert visitors into leads and trial users. You will build landing pages, write and set up email campaigns and nurture sequences, tweak SEO, and make basic WordPress edits.
• Support outbound marketing campaigns.You will oversee list acquisition, write outbound email content, schedule email sends, and coordinate follow-ups with our sales and customer success teams.
• Experiment.You will build our presence on LinkedIn, posting regularly, joining groups, and engaging in industry discussions. You will plan, test, and optimize paid media campaigns across LinkedIn and Google.
• Generate interest through content.You will align website messaging with customer needs and optimize for conversions. You will collect and promote testimonials and case studies, write success stories, and publish them across channels. You will plan and promote educational webinars to support product discovery. You will optimize for SEO and AI-first search, perform keyword research, update meta tags, and publish blog posts that support organic discovery.
• Measure.You will track, report, and analyze key metrics: web traffic, campaign ROI, funnel drop-off points, and “Get Started” conversions. You will leverage Google Search Console, Ahrefs, and analytics dashboards to monitor traffic, page speed, and campaign performance.
• Grow your knowledge.You will be product-led in approach, growing a deep understanding of the value proposition and product positioning to attract the right leads. You will keep up with trends in compliance, privacy, AI, mobile-first design, and US/Canada market dynamics.
• Collaborate.You will work closely with product and customer success teams to ensure trial user handoff is seamless after signup. You will collaborate with the founders and senior team, contributing ideas, shaping experiments, and iterating weekly.
• Lead market expansion.You will help drive the early strategy for entering the US market. You will identify channels, messaging, and tactics to reach new audiences. You will identify and build partnerships with organizations and associations that serve our target customers.

You bring:

• The experience.You have a product-led mindset and know how to attract, activate, and convert users through self-serve channels. You've owned lead or demand generation in a B2B SaaS environment, creating and optimizing content that drives action. You're skilled at writing persuasive LinkedIn posts, nurture emails, and conversion-focused cop. You understand the difference between storytelling and conversion copy, and know how to apply each.
• The ownership and the collaboration.You are innovative and want to apply your insights to make an impact. You are a team player who can contribute ideas, adopt recommendations, and shape direction. You can take the initiative to execute and iterate without micromanagement.
• The curiosity.You are driven to learn more about the product you are promoting. You are comfortable being a builder, taking direction, and executing on strategy. You are passionate about experimentation and trials, able to bring an idea to life, test effectiveness, and adapt based on performance.
• The technical skills.You are comfortable using marketing tools, landing page builders, email platforms, SEO tools, and light WordPress editing. You know how to do virtual demonstrations and are an early adopter of new tools and technologies.
• The analytics.You have expertise using data to guide your work and are comfortable with spreadsheets, attribution models, and A/B testing. You have experience setting and reaching targets, measuring ROI, and evaluating results. You can pivot strategies and shift resources to ensure effectiveness.

Why join us?

At Envoke, we foster a flat, collaborative environment where autonomy, ownership and learning guide our work and our decisions; a place where your voice matters and your ideas are taken seriously. With an exceptionally low turnover rate and an average tenure of 10+ years, you will be part of a team that believes in sharing knowledge, taking smart risks, and learning through action. You will experience a culture that values experimentation, direct feedback, and trust. You will be encouraged to take smart risks and learn through action.