Demand Generation & Sales Enablement Manager

FactSet; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial technology provider in Toronto is looking for a Demand Generation & Sales Enablement Manager. This role requires over 5 years of experience in B2B demand generation and digital marketing. Responsibilities include driving lead generation, managing budgets, and developing sales training materials. The position offers comprehensive benefits and growth opportunities within an S&P 500 company committed to innovation and collaboration.

Benefits

Comprehensive benefits

Flexible work options

Career development opportunities

Qualifications

• 5+ years of experience in B2B demand generation and sales enablement.
• Proficiency with HubSpot or similar marketing automation platforms; Salesforce experience is a plus.
• Proven success in managing digital marketing campaigns.

Responsibilities

• Drive qualified leads and revenue growth through strategic digital campaigns.
• Develop lead generation strategies and audience segmentation.
• Create sales enablement materials and train sales teams.

Skills

B2B demand generation

Sales enablement

Digital marketing campaigns

Data analysis

Project management

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Job description

FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant access to financial data and analytics that investors use to make crucial decisions.

At FactSet, our values are the foundation of everything we do. They express how we act and operate, serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients’ needs and exceeding their expectations.

Location : Toronto

Your Team's Impact :

Irwin, a FactSet Company, is a leading provider of capital markets-focused financial technology with a mission to seamlessly connect the world's capital seekers and allocators to make them more productive, innovative, and successful. Our flagship product, Irwin, is used by investor relations and investment banking professionals worldwide. In October 2024, Irwin joined FactSet, adding its investor relations solution to its existing offerings.

As Irwin's Demand Generation & Sales Enablement Manager, you'll:

• Drive qualified leads and revenue growth through strategic digital campaigns.
• Empower our sales team with tools and knowledge for effective deal closure.
• Optimize marketing funnel, manage campaign budgets, and create compelling sales assets.
• Develop data-driven insights to shape marketing strategies and improve conversion rates.

Responsibilities include:

• Design and execute multi-channel marketing campaigns.
• Manage marketing budgets and automation platforms.
• Develop lead generation strategies and audience segmentation.
• Track performance metrics, conduct A/B testing, and analyze insights.
• Create sales enablement materials and train sales teams.
• Align marketing strategies with sales, product, and executive teams.
• Build and maintain sales playbooks and ensure messaging consistency.
• Capture and qualify leads from events and support campaign execution.

What We’re Looking For :

• 5+ years of experience in B2B demand generation and sales enablement.
• Bachelor’s degree required.
• Proficiency with HubSpot or similar marketing automation platforms; Salesforce experience is a plus.
• Proven success in managing digital marketing campaigns.
• Experience developing sales enablement content and training programs.
• Strong analytical skills and ability to translate data into insights.
• Excellent project management and collaboration skills.

What’s In It For You :

Join a S&P 500 company with over 45 years of growth, supporting your well-being with comprehensive benefits, flexible work options, and a culture of collaboration and sustainability. We offer career development opportunities and a community that values connection, growth, and belonging.

Learn more about our benefits.

Salary is based on education, experience, and certifications.

Company Overview :

FactSet (NYSE : FDS | NASDAQ : FDS) delivers financial data, analytics, and technology to over 8,200 clients worldwide, including buy-side, sell-side, wealth managers, private equity, and corporations. Recognized as a top place to work in 2023, we are committed to sustainable growth and innovation. Learn more at our website and follow us on social media.