Affiliate Marketing Manager

Sage City; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

40 paid volunteer hours per year

Job summary

Sage is expanding its North American B2B Affiliate Marketing program and seeks a hands-on Affiliate Marketing Manager to own the strategy, partnerships, and measurement across the US and Canada. You will establish the affiliate playbook, recruit partners, and collaborate with an agency and the Performance Marketing team to drive demand, pipeline, and revenue growth.

This hybrid Toronto-based role requires leadership, data-driven optimization, and strong stakeholder management to maximize ROI.

Qualifications

• Minimum 5 years in affiliate/partner marketing with direct program responsibility.
• Proven track record growing affiliate programs in a B2B context.
• Experience with affiliate platforms (e.g., Impact Radius).
• Strong understanding of tracking, attribution, CRM, marketing automation, and analytics.

Responsibilities

• Own and scale Sage’s B2B affiliate program across US and Canada.
• Develop strategic partnerships, recruit partners, and optimize performance.
• Drive high-quality demand, pipeline, and revenue growth; measure results.

Skills

Affiliate strategy

Partner growth

Performance marketing

Affiliate platforms

Tracking & attribution

CRM & marketing automation

Data analysis

Contract negotiation

Stakeholder management

B2B buyer journeys

Budget forecasting

Tools

Impact Radius

CRM systems

Marketing automation platforms

Google Analytics

Job description

Sage’s North American B2B affiliate marketing program is ready to be rebuilt and grown into a stronger source of qualified opportunities, pipeline and revenue. We are hiring a hands‑on B2B Affiliate Marketing Manager to own the program across the US and Canada and establish the strategy, partnerships and measurement needed to move the channel forward.

This is an individual contributor position within the Performance Marketing team responsible for developing strategic affiliate partnerships, driving high-quality demand, qualified pipeline, and revenue growth across Sage's product portfolio. You will have meaningful autonomy to establish the affiliate playbook, recruit and grow partners, and determine where Sage should invest. An existing agency and our Performance Marketing team will support the program, while you retain internal ownership of the strategy and results.

Location Requirement: Hybrid - 3 days per week from our Toronto office.

Minimum Qualifications

• At least 5 years of experience in affiliate marketing, performance partnerships, partner growth or performance marketing with direct responsibility for an affiliate program.
• Proven experience managing and growing affiliate or partner programs within a B2B business.
• Experience with affiliate management platforms such as Impact Radius or similar platforms.
• Strong understanding of affiliate tracking, attribution, CRM systems, marketing automation platforms, and digital analytics.
• Demonstrated ability to analyze performance data and optimize programs to improve lead quality, pipeline, revenue, and ROI.
• Experience managing external partners, negotiating contracts, and developing strategic business relationships.
• Excellent project management, organizational, communication, negotiation, and stakeholder management skills.
• Understanding of B2B buyer journeys, demand generation, lead nurturing, and conversion optimization.
• Experience managing affiliate budgets, forecasting channel performance, and making investment recommendations.

Who is Sage & Why Join?

• Own and scale Sage’s B2B affiliate marketing program across the US and Canada, with the autonomy to build the channel end‑to‑end and shape how affiliate contributes to growth.
• Step into a role with clear success metrics tied to business outcomes, including qualified pipeline, sales opportunities, revenue contribution, and marketing efficiency.
• Build strategic affiliate, publisher, and platform partnerships with support from an existing agency, the Performance Marketing and cross‑functional team across Marketing, Sales, MarTech, and Web.
• Bring visibility to a growing channel, with the opportunity to become Sage’s affiliate subject matter expert and share North America learnings with teams in the UK and Europe.
• Grow your career within a stable, global SaaS company guided by our mantra “we do the right thing” and values: Human, Bold, Trust, and Simplify, all employees are benefited with 40 paid volunteer hours per year to give back to our local communities.