Demand Generation Marketing Manager

Vista Equity Partners Management, LLC; Canada; Remote; CAD 62,000 - 93,000; Full time

Job summary

A leading education technology firm is seeking a Demand Generation Marketing Manager to drive multi-channel marketing campaigns for its 2-Year Higher Education products. The ideal candidate will have experience in marketing, superb project management skills, and proficiency in email marketing automation tools. This position offers a competitive salary range of $45,500 - $67,500 per year, alongside comprehensive benefits and the opportunity for professional growth.

Benefits

Medical, dental, and vision insurance

20+ days PTO annually

401(k) retirement plan

Qualifications

• 2-3+ years of professional experience in marketing, sales, or related field.
• Experience using email marketing platforms for campaigns.
• Experience working with CRM systems like Salesforce.

Responsibilities

• Execute outbound, multi-channel marketing campaigns.
• Manage communication with internal stakeholders about campaigns.
• Travel to industry conferences for networking.

Skills

Project management

Email marketing automation

Salesforce CRM

Data analysis

Adaptability

Education

Bachelor's degree or equivalent

Tools

Marketo

Salesforce

Excel

Job description

AtEAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employeesby checking out ourrecent awards.

For more information, visitourCareers page.

The Role in Brief:

Demand Generation Marketing Manager

EAB is seeking an organized, results-oriented Demand Generation Marketing Manager to execute outbound, multi-channel marketing campaigns for EAB’s 2-Year Higher Education products aimed at helping institutions address some of their greatest challenges. In this role, you will work cross-functionally with Marketing, Sales, Content Marketing, and Research to accomplish goals and objectives.

The position is open to candidates in Washington, D.C., Richmond, VA, or remote candidates in the continental U.S. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year.

Primary Responsibilities:

• Partner with various teams (e.g. design, sales, events, research) to execute strategies and drive demand
• Summarize best practice research on a variety of topics to share via diverse channels (e.g. email, landing pages)
• Write copy that differentiates EAB products in the market and drives conversion across channels (via email, landing pages, social media, etc.)
• Use an email marketing automation platform to execute campaigns
• Manage lists from conferences and other sponsorships, including using Salesforce reports and Excel
• Align external data sources with internal data and assign leads to sales territories
• Communicate campaign updates with relevant internal stakeholders in a timely manner
• Use data and analytics to measure, improve, and report on the performance of demand generation efforts (using metrics such as leads, conversions, and revenue)
• Travel periodically to industry conferences and events to engage with partners and prospective partners at exhibit booths, receptions, and support other necessary onsite duties
• May include direct management of 1-2 employees on the Demand Generation Marketing team

Basic Qualifications:

• 2-3+ years of full-time professional experience in marketing, sales, or a related field
• Superb project management skills and the ability to juggle multiple stakeholders and activities
• Experience using an email marketing automation platform to plan and execute email campaigns, ideally Marketo
• Experience working with a CRM, ideally Salesforce
• Flexibility and adaptability to change
• Experience with Excel (e.g. creating pivot tables, VLOOKUP)

Ideal Qualifications:

• Relevant experience in the education or business research industries
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for thisrole is$45,500 - $67,500per year. Actual salary variesdue to factors that may include but not be limited torelevant experience, skills, and location.At EAB, it isnot typical for an individual to be hired at or near thetop of the starting salary range for their role.

This hire will additionally be eligible for discretionarybonus or incentive compensation. Variablecompensation may depend on various factors,such as individual andorganizational performance.

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.