Demand Generation Manager - Engineered Arts

AppDirect; Montreal (administrative region); On-site; CAD 90,000 - 130,000; Full time

Job summary

AppDirect is seeking a strategic demand generation marketer to build the engine turning marketing into revenue. You’ll design, scale, and optimize programs across channels and global markets, aligning marketing with sales and product to drive predictable pipeline.

You’ll lead multi-channel campaigns, own the pipeline targets with leadership, and shape the martech stack to support growth while translating technical value into business impact.

Qualifications

• 7+ years in demand generation in tech or complex products.
• Ownership of pipeline or revenue targets.
• Experience with marketing automation and CRMs (HubSpot/SF/Marketo).
• Paid media across LinkedIn, Google, Meta; budget responsibility.
• Strong analytics with dashboards and funnel data.
• Ability to manage agencies and cross-functional partners.
• Experience operating in global markets.
• Excellent communication and stakeholder management.

Responsibilities

• Own and scale a global demand generation strategy; connect activities to pipeline and revenue.
• Set targets with sales; forecast and report revenue contribution to leadership.
• Design multi-channel programs including paid media, email, ABM, events.
• Architect lead lifecycle with sales handoffs and SLA definitions.
• Lead campaign performance analysis with executive dashboards.
• Coordinate with agencies/contractors for quality execution.
• Shape martech roadmap to support scale and efficiency.
• Champion brand and product marketing to fuel demand.

Skills

Demand generation

Pipeline ownership

Cross-functional leadership

Analytics & dashboards

Stakeholder management

Campaign optimization

Global markets

Tools

HubSpot

Salesforce

Marketo

Job description

About Engineered Arts

Engineered Arts is the leading manufacturer of full-size humanoid robots used for entertainment, education and communication. With 20 years of hardware and software development, our robots have been sold in over 30 countries worldwide with customers such as NASA, PwC, Meta and many more

Our Ameca robot is well known as ‘the face of AI’ and a social media viral success, taking advantage of the generative AI craze. Along with our ultra-realistic Mesmer range of animated figures, our robots continue to surprise and excite visitors at museums, theme parks, visitor attractions and trade shows, as well as aid leading universities with AI and robotics research. Our robots are poised to break into the future mega-expansion service robot segment, with applications such as front of house, receptions, check-in desks, information points and PoS.

We are a team of dedicated engineers and creatives striving to develop the very best experiences for our customers. Our internal motto is ‘Be Wow’ — everything we do is fun, entertaining or surprising to encounter.

About You

You’re a strategic demand generation marketer who knows how to build the engine that turns marketing into revenue. You’ve spent years designing, scaling, and optimizing demand generation programs in technical or complex product environments — and you understand that great marketing isn’t just about awareness, it’s about predictable, scalable pipeline.

You bring a builder’s mindset: you can set the strategy, stand up the infrastructure, and drive the execution across channels and global markets. You’re as comfortable presenting a pipeline forecast to the leadership team as you are rolling up your sleeves to optimize a campaign in-flight. You sit at the intersection of marketing, sales, and product — and your ability to align cross-functional stakeholders and translate technical value into compelling commercial narratives is what sets you apart.

What You’ll Do and How You’ll Have an Impact

• Own and scale a global demand generation strategy — building the playbook that connects marketing activity directly to qualified pipeline and measurable revenue growth.
• Hold the marketing pipeline number: set targets in partnership with sales and leadership, forecast with precision, and report on revenue contribution at the executive level.
• Design and execute multi-channel programs — spanning paid media, email nurture, content syndication, events, and ABM — that drive awareness, inbound interest, and qualified opportunities across the robotics portfolio.
• Architect and optimal the full lead lifecycle, from acquisition through MQL to SQL handoff, partnering closely with sales to define scoring models, SLAs, and conversion‑focused handoff processes.
• Lead campaign performance analysis by establishing reporting cadences, executive dashboards, and a culture of data‑driven decision‑making across the marketing function.
• Coordinate with external agencies and contractors to ensure quality execution and tight alignment with campaign goals.
• Shape the marketing technology roadmap — evaluating, implementing, and optimizing tools across the martech stack to support scale and efficiency.
• Champion brand and product marketing initiatives where they directly fuel demand, ensuring Engineered Arts’ global presence consistently reinforces pipeline goals.

What We’re Looking For

• 7+ years of progressive demand generation or performance marketing experience, ideally within a technical, engineering, robotics, or complex product environment
• Demonstrated ownership of a pipeline or revenue target, with a clear track record of how your programs moved the number
• A proven builder — you’ve architected demand gen programs from the ground up, defined strategy, and delivered results in high-growth or rapidly evolving organizations, not just executed existing playbooks
• Deep proficiency in marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, or equivalent), including lead scoring, lifecycle management, and attribution modeling
• Strong command of paid media across LinkedIn, Google, Meta, and affiliate/partner networks, with hands‑on experience managing significant budgets
• Advanced analytical skills — you build dashboards, read funnel data fluently, and make confident campaign decisions grounded in performance metrics
• Proven ability to manage agencies, freelancers, and cross‑functional partners to deliver complex campaigns on time and on target
• Fluency operating across global markets, with the range to adapt strategy, messaging, and cadence to distinct audiences, regions, and buying cycles
• Exceptional communication and stakeholder management skills — equally comfortable presenting to leadership, aligning with sales, and translating technical complexity into compelling commercial impact

Nice to Have

• Experience marketing physical products, hardware, or robotics
• Familiarity with account‑based marketing (ABM) strategies and tools
• Background in B2B marketing within industries such as entertainment, education, hospitality, or emerging technology
• Experience with event‑led demand generation (trade shows, conferences, live demos)

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

By applying to this role, you acknowledge that your application information — including your resume, contact details, and any materials you submit — may be shared with our client (the hiring organization) for the purpose of evaluating your candidacy. We act as a recruiting partner on behalf of this client. Your information will be used solely in connection with this opportunity and handled in accordance with applicable privacy laws.

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