Demand Generation Manager

Loopio; Toronto; A distancia; CAD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first workplace

MacBook laptop

Monthly phone and internet subsidy

Work-from-home budget

Health and wellness benefits

Descripción de la vacante

Loopio is seeking a Demand Generation Manager to own ABM and broad demand-gen campaigns, collaborating across Sales, SDRs, RevOps, and Content. You’ll design, launch, and optimize multi-channel programs from planning through measurement, driving qualified leads and pipeline growth.

You will lead email strategy, nurture streams, and lifecycle reporting while coordinating with Ad Agency and content teams to maximize impact.

Formación

• 4-7+ years in B2B marketing with ABM and demand gen experience
• Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)
• Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models
• Experience partnering with Sales and SDR teams on account targeting and outbound alignment
• Excellent project management skills with ability to run multiple concurrent campaigns
• Analytical mindset with ability to translate data into campaign optimizations
• Strong written and verbal communication skills and comfort presenting to leadership
• Experience in a B2B SaaS or tech company is an asset
• Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset
• Background in paid media or content syndication vendors is an asset

Responsabilidades

• Design and execute ABM programs (1:1, 1:few, 1:many) for strategic accounts
• Partner with Sales to build account plans, map buying committees, and personalize messaging
• Coordinate multi-channel ABM plays with an Ad Agency
• Own email marketing strategy end-to-end including lead scoring, segmentation, nurtures
• Launch integrated demand gen campaigns across paid, email, webinars, content syndication, and organic channels
• Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths
• Optimize landing pages, forms, CTAs, and lead magnets for conversions
• Align with Sales on ICP, qualification criteria, handoffs, and feedback loops
• Collaborate with Content, Sales, and SMEs to create assets for awareness to decision
• Continuously test and optimize channel mix and messaging based on data
• Analyze campaign and funnel performance and deliver actionable insights to leadership
• Own and report on core demand metrics (MQLs, SQLs, pipeline, cost per lead, ROI)

Conocimientos

ABM marketing

Demand generation

B2B marketing

Campaign management

Data-driven decision making

Cross-functional collaboration

Sales alignment

Communications

Herramientas

Salesforce

HubSpot

Hockeystack

BI Tools

Descripción del empleo

Take your career to new heights with Loopio!

Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and broader pipeline-generating campaigns across the funnel. In this role, you'll take campaigns from planning through execution, measurement, and optimization, working closely with Sales, SDRs, RevOps, and Content along the way. You'll be equally comfortable building a personalized 1:1 program for a single enterprise account and running an integrated, multi-channel campaign designed to fill the top of funnel. This is a role for someone who thinks in both precision and scale, and who's energized by owning outcomes end to end.

This is an existing vacancy on the team

What You’ll Be Doing

• Design and execute ABM programs (1:1, 1:few, and 1:many) targeting named strategic and enterprise accounts
• Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging by persona and account
• Coordinate multi-channel ABM plays, including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social, in partnership with our Ad Agency

Demand Generation

• Own email marketing strategy end to end, including lead scoring, segmentation, nurture streams, and lifecycle reporting
• Plan and launch integrated demand gen campaigns across paid, email, webinars, content syndication, and organic channels to drive qualified leads, sales-ready opportunities, and pipeline growth
• Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths
• Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates
• Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops that improve conversion rate and velocity
• Collaborate with Content, Sales, and subject matter experts to create assets supporting awareness, consideration, and decision stages

Optimization & Reporting

• Continuously test and optimize channel mix, messaging, and campaign structure based on performance data
• Manage and analyze campaign and funnel performance, delivering actionable insights and recommendations to leadership
• Own and report on core demand metrics, including MQLs, SQLs, pipeline contribution, cost per lead, and ROI

What You’ll Bring To The Team

• 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
• Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)
• Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models
• Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment
• Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines
• An analytical mindset, with the ability to translate data into actionable campaign optimizations
• Strong written and verbal communication skills, and comfort presenting results to leadership
• Experience in a B2B SaaS or tech company is an asset
• Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset
• Background in paid media (LinkedIn Ads, Google Ads, Capterra, Reddit etc) or content syndication vendors is an asset

Where You’ll Work

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world from which we hire.
• Our employees (or Loopers, as we call ourselves!) live and work in Canada (British Columbia and Ontario), London, and India (specifically in Gujarat, Maharashtra, and Bengaluru).
• The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12‑minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
• You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday
• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll Working at Loopio

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations
• You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
• We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1 with Loopio.
• We’ll set you up to work remotely with a MacBook laptop, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.
• You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
• Participate in townhalls, AMA (Ask‑Me‑Anything), and company celebrations to celebrate the big wins and milestones as #oneteam!
• Our four Employee Resource Groups offer opportunities for employees to learn and connect year‑round.
• You’ll be a part of an award‑winning workplace with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this

Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment

At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews

The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision-making.

We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([e-mail]) should you require accommodations at any point during our virtual interview processes.