Demand Generation Manager

Socket.dev; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Benevity is seeking a Demand Generation Manager to drive our Enterprise GTM globally, delivering full-funnel demand programs across webinars, email, and paid channels. You will partner with cross-functional teams to convert prospects into high-quality pipeline while aligning with revenue goals.

Candidates should have 3+ years in B2B SaaS demand gen and strong analytics. A hybrid work model and global impact await.

Qualifications

• 3+ years of experience in demand generation or related marketing roles within B2B software or Enterprise SaaS.
• Demonstrated success in designing and managing full-funnel enterprise marketing campaigns that drive pipeline growth.
• Hands-on proficiency with CRM and marketing automation platforms, specifically Salesforce and HubSpot.

Responsibilities

• Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels.
• Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue.
• Partner with Product Marketing to translate positioning and target market insights into actionable campaigns.
• Lead multi-channel campaigns that deliver engaging, outcome-focused experiences for prospective clients.
• Collaborate with channel partners to identify and execute the most effective media mix for target audiences.
• Own lead volume and pipeline targets, ensuring high-quality conversions that translate to business growth.
• Foster strong interdepartmental relationships to ensure consistent messaging and seamless campaign execution.
• Evaluate campaign performance using key analytics to continually optimize marketing programs.
• Share data-driven insights and strategic recommendations with leadership to enhance overall results.

Skills

Demand gen

Full-funnel

Cross-functional leadership

Analytics mindset

Communication

Tools

Salesforce

HubSpot

LinkedIn Campaign Manager

Clay

Job description

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

As our Demand Generation Manager, you will serve as a strategic marketer driving our Enterprise go-to-market (GTM) initiatives to generate a high-converting pipeline for Benevity’s global business. In this role, you will take ownership of a dedicated portfolio, designing and executing full-funnel demand generation strategies that elevate brand engagement and support revenue goals. Partnering closely with cross-functional teams, you will combine data-driven insights with creative execution to deliver exceptional client experiences while expanding our impact.

What you’ll do:

• Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels
• Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue
• Partner with Product Marketing to translate positioning and target market insights into actionable campaigns
• Lead multi-channel campaigns that deliver engaging, outcome-focused experiences for prospective clients
• Collaborate with channel partners to identify and execute the most effective media mix for target audiences
• Own lead volume and pipeline targets, ensuring high-quality conversions that translate directly to business growth
• Foster strong interdepartmental relationships to ensure consistent messaging and seamless campaign execution
• Evaluate campaign performance using key analytics to continually optimize marketing programs
• Share data-driven insights and strategic recommendations with leadership to enhance overall results

What you’ll bring:

• 3+ years of experience in demand generation or related marketing roles within B2B software or Enterprise SaaS
• Demonstrated success in designing and managing full-funnel enterprise marketing campaigns that drive pipeline growth
• Hands-on proficiency with key CRM and marketing automation platforms, specifically Salesforce and HubSpot
• Familiarity or experience with modern growth and outreach tools such as LinkedIn Campaign Manager and Clay
• Collaborative leadership approach with a proven ability to align cross-functional teams toward shared goals
• Strong analytical mind with a track record of translating marketing metrics into actionable campaign improvements
• Inclusive, clear communication style for sharing insights and influencing partners without direct authority
• Self-starter mindset paired with strong organizational skills to balance high-priority deliverables effectively

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where We Work

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we’re committed to creating a culture of belonging with equal opportunities for everyone to shine.

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [e-mail].