Database Marketing & CRM Director

1-800-GOT-JUNK?; Vancouver; Hybrid; CAD 135,000 - 150,000; Full time

Job summary

Join a dynamic and innovative team as a Database Marketing & CRM Director, where you'll lead cutting-edge marketing strategies to drive acquisition and retention. This role is perfect for a strategic thinker with a passion for leveraging data to enhance customer experiences. You'll collaborate with various teams to design and prioritize initiatives that align with the company's digital vision. With a focus on performance metrics and a culture of customer understanding, you'll play a pivotal role in shaping the future of marketing at this well-regarded organization. If you're ready to make a significant impact in a supportive environment, this is the opportunity for you.

Benefits

Extended Health Benefits

Dental Insurance

Professional Development Programs

Gym Facilities Access

Health and Wellness Initiatives

Qualifications

• Proven experience in leading Database Marketing & CRM strategies.
• Strong business acumen and ability to develop multi-year strategies.

Responsibilities

• Lead and implement Database Marketing & CRM strategies for acquisition and retention.
• Collaborate with stakeholders to optimize marketing investments.

Skills

Database Marketing

CRM Strategies

Leadership Skills

Data Analysis

Salesforce Marketing Cloud

Multi-channel Marketing

Compliance Knowledge

Education

Bachelor's Degree in Marketing or related field

Experience in CRM Product Ownership

Tools

Salesforce Marketing Cloud

Data Analytics Tools

Job description

1-800-GOT-JUNK? is looking for a Database Marketing & CRM Director to join our growing team! As the Database Marketing & CRM Director, you will lead, develop and implement marketing strategies and plans to achieve acquisition and retention targets. You will oversee 1:1 communication through email and text across sales, service, and marketing. Collaborating with various stakeholders, you will identify, design, and prioritize opportunities aligned with the company’s digital experience vision and business objectives. This role requires a strategic thinker with hands-on execution capabilities and a passion for driving business results through effective database marketing and CRM strategies.

A DAY IN THE LIFE

• Align and bring to life the leadership vision for Database Marketing & CRM strategies, supporting both acquisition and retention goals.
• Lead effective B2C programs, maximizing growth potential for the brand.
• Collaborate to identify, design, and prioritize Database Marketing & CRM opportunities across sales, service, and marketing.
• Oversee 1:1 communication through email and text across sales, service, and marketing.
• Ensure alignment with the company's digital experience vision and business objectives.
• Execute Database Marketing strategies, meeting timelines and budgets.
• Lead the team to achieve multi-year strategy and plan aligned with annual business goals.
• Work collaboratively with marketing stakeholders to optimize investments supporting online revenue goals.
• Build a culture of customer understanding, leveraging data and insights for scalable, tested solutions.
• Be accountable for performance metrics related to Database Marketing & CRM investments and campaigns.
• Be a thought leader, sharing best practices, industry trends, and innovations in Database Marketing & CRM.
• Collaborate to ensure legal and compliance risks are managed within all programs.
• Contribute to the overall Customer Data Strategy, providing insight into what is needed to build a successful CRM & Database Marketing program.

WHAT YOU BRING TO THE TABLE

• Strong business and marketing acumen.
• Proven experience in leading and executing Database Marketing & CRM strategies in a multi-channel environment.
• Excellent leadership and collaboration skills to work cross-functionally with marketing stakeholders and other teams.
• Demonstrated ability to develop and implement multi-year strategies and plans in alignment with business goals.
• Experience in optimizing marketing investments to support online revenue goals and objectives.
• Solid understanding of customer data, insights, and analytics to drive scalable, tested solutions.
• Proficient in managing performance metrics related to Database Marketing & CRM investments and campaigns.
• Thought leadership in Database Marketing & CRM, keeping abreast of best practices, industry trends, and innovations.
• Familiarity with legal and compliance considerations in database marketing and CRM programs.
• CRM Product Owner experience, supporting all departments, CRM functionality development, and contributing to overall Customer Data Strategy.
• Experience working with Salesforce Marketing Cloud.
• Experience managing and/or working in an agile structure is a plus.

COMPENSATION AND BENEFITS

• Salary $135,000 - $150,000 per annum (Actual salary offered will be commensurate with education, experience, and internal parity).
• The Total Compensation Package includes Extended Health, Dental, and a focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office.
• Starting January 2025, all team members in Vancouver and Toronto will be required to work in-office every other week, for three consecutive days (Tuesday, Wednesday, and Thursday). To support business priorities, core hours of attendance will be mandatory from 9 a.m. to 3 p.m. on these days.

ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at [e-mail] or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.