Data Analyst – Python, SQL, Marketing Analytics

Finance Professionals Inc.; Toronto; Hybrid; CAD 83,000 - 96,000; Full time

Benefits offered by this job

Hybrid work arrangement

Downtown Toronto location

Job summary

FP Inc. in Downtown Toronto is seeking a Data Analyst to apply Python, SQL and marketing analytics to explore new data sources and enhance customer experience within a hybrid work setup.

The role involves designing segmentation, analyzing campaigns, validating effectiveness, and delivering high-impact analytics to stakeholders across channels.

Qualifications

• 10+ years of experience as a Data Analyst with diverse data types.
• 8+ years’ advanced SQL skills.
• 3+ years’ experience with Python.
• 1+ year reporting experience with Power BI.

Responsibilities

• Design and integrate customer segmentation, channel analytics, campaign optimizations and recommendation/decision engines to help elevate our customer’s experiences across various channels and move to a personalized 1:1 customer journey.
• Synthesize data across multiple platforms to identify trends and deliver key insights and business recommendations around a customer-first approach to driving engagement and results across our marketing channels and campaigns, to then bring these recommendations to market through execution and measurement.
• Explore and incorporate new data sources to enhance customer experience
• Work closely with partners to review findings and insights regarding campaign performance
• Ability to validate and measure effectiveness of customer/channel/campaign strategies to continually make ongoing changes and improvements.
• Effectively communicate results of highly technical projects to stakeholders and deliver high quality, high impact analytical solutions to business problem

Skills

Data analysis

SQL

Python

Power BI

Education

Bachelor’s degree in related field

Tools

Google Cloud

Hadoop

Big Data

Data Lake

Adobe Analytics

Job description

JOB DESCRIPTION

Location: Hybrid | Downtown, Toronto

Duration: 12 Months

Our client, a leading financial institution in Downtown Toronto, is looking for a Data Analyst - Python, SQL, Marketing Analytics to explore and incorporate new data sources to enhance customer experience. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in the role:

• Design and integrate customer segmentation, channel analytics, campaign optimizations and recommendation/decision engines to help elevate our customer’s experiences across various channels and move to a personalized 1:1 customer journey.
• Synthesize data across multiple platforms to identify trends and deliver key insights and business recommendations around a customer-first approach to driving engagement and results across our marketing channels and campaigns, to then bring these recommendations to market through execution and measurement.
• Explore and incorporate new data sources to enhance customer experience
• Work closely with partners to review findings and insights regarding campaign performance
• Ability to validate and measure effectiveness of customer/channel/campaign strategies to continually make ongoing changes and improvements.
• Effectively communicate results of highly technical projects to stakeholders and deliver high quality, high impact analytical solutions to business problem

Must Have Skills:

• 10+ years of experience as a Data Analyst, working with datasets, both structured and unstructured data
• 8+ years’ advanced SQL skills (coding capability)
• 3+ years’ experience with Python
• 1+ year reporting experience with PowerBI

Nice-To-Have Skills:

• Google Cloud, Hadoop, Big Data, Data Lake experience
• Experience in Adobe Analytics be an asset
• Experience in marketing analytics is highly preferred
• Previous experience with Banks/ FI is nice to have

Soft Skills Required:

• Strong communication skills and ability to present information clearly are essential
• Self driven and able to manage time and expectations with stakeholders

Education:

• Bachelor’s degree in related field

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The hourly compensation range for this role is $60/hr -$70/hr. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.