Data Analyst - Digital Marketing

LawDepot LLC.; Edmonton; On-site; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Health and dental benefits

Hybrid work model

Growth and training budgets

Job summary

LawDepot is seeking a Data Analyst - Digital Marketing to transform search engine marketing data into smarter campaigns and high-performing strategies. You will own a large-scale SEM portfolio, leverage AI-enabled tools, and craft customer-focused advertising to broaden access to modern legal solutions.

In this role, you will plan, implement, and manage paid search campaigns across Google Ads and Microsoft Advertising, analyze performance data and KPIs, optimize bids, and collaborate with

Qualifications

• Bachelor's degree or higher in a relevant field such as Business, Marketing, Finance, MIS, Data Science or Economics.
• Experience analyzing large datasets to identify trends and insights.
• Proficiency with Excel with advanced formulas, PivotTables, data visualization.

Responsibilities

• Plan and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising.
• Analyze campaign performance data and KPIs to identify optimization opportunities.
• Collaborate with Legal, Product and Development teams to execute projects.

Skills

Excel advanced

Data analysis

AI tools familiarity

English writing

Communication

Cross-functional collaboration

Time management

Problem solving

Education

Post-secondary education in Business/Marketing/Data Science

Tools

Power BI

Google Ads

Microsoft Advertising

Python/R (basics)

Job description

What the Role Does:

Transform search engine marketing data into smarter campaigns and high-performing digital marketing strategies.

As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions.

This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.

What You’ll Do:

• Plan, implement, and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.

• Analyze campaign performance data, financial results, and key performance indicators to uncover actionable campaign change tactics

• Optimize and adjust campaign bids to maximize profitability and ensure peak performance

• Review campaign structures, budgets, targeting, and other performance levers to improve efficiency and maximize profitability.

• Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness

• Monitor data quality and campaign health, investigate variances, and implement solutions that support accurate reporting and dependable campaign management.

• Conduct keyword, search query, competitor, and market research to identify campaign optimization and growth opportunities.

• Build product level knowledge to evaluate advertising opportunities and tailor campaign strategies to customer needs.

• Review user level information to develop relevant audience segments and targeting strategies.

• Support creative work by writing compelling advertising copy, crafting brand messaging, contributing to landing-page updates, and coordinating image and video assets within the advertising platforms.

• Research paid search platforms, AI capabilities, new advertising formats, and industry developments to identify valuable new approaches and stay up to date on best practices.

• Communicate complex analysis and recommendations clearly to support informed decision-making.

• Collaborate with cross functional Legal, Product, and Development teams to execute projects.

What You Bring:

The Essentials

• Post-secondary education in Business, Marketing, Finance, Management Information Systems, Operations Management, Data Science, Economics, Computing Science, or another analysis-related program.

• Experience analyzing large datasets to identify trends, patterns, and actionable insights.

• Advanced Microsoft Excel skills, including experience with complex formulas, PivotTables, data visualizations, and data analysis.

• Excellent time management skills and the ability to balance multiple projects.

• Experience using AI tools to support analysis, reporting, writing, research, and productivity.

• Strong written English communication skills, with the ability to develop concise, persuasive advertising copy and conversion-focused messaging.

• Sound judgement and strong data-driven decision-making ability.

• Ability to communicate findings clearly, synthesize complex analysis, and make actionable recommendations.

• Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.

• A collaborative working style and the ability to contribute effectively across team projects.

The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)

• Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs.

• Proficiency with Power BI for data visualization and business intelligence.

• Experience with Adobe Creative Cloud, Figma, Canva, or other digital creative tools.

• Experience with Google Analytics, or other marketing analytics tools.

• Ability to learn Content Management System tools to update website content.

• Experience with Python, VBA, R, Task Scheduler, or related analytical and automation tools.

Why You Should Join the LawDepot Team:

• Excellent total compensation package

• Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account

• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)

• Three weeks paid vacation, plus bonus personal days

• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets

• Company share plan

• Free catered lunches for the entire office

• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)

• Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth

• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)

• Free and easily accessible parking

• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away

• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

Who We Are:

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence.

We thank all applicants; however, only those selected for an interview will be contacted.