Data Analyst

Postmedia is a Canadian news media company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

Postmedia is seeking a highly motivated Data Analyst who is passionate about leveraging data to drive business success. This role is critical in delivering high-quality data and analytics solutions across the organization, ensuring data-driven decision-making at all levels. The ideal candidate will apply their strong analytical and technical expertise to extract valuable insights from complex datasets, helping to shape and optimize business strategies.

By analyzing digital audience behavior, media performance, and other key metrics, this individual will play a vital role in identifying trends, uncovering opportunities, and providing actionable recommendations. They will collaborate closely with cross-functional teams, including marketing, product, editorial and sales, to ensure that data insights translate into impactful business decisions.

This position offers an exciting opportunity to make a meaningful contribution to Postmedia’s growth and monetization strategies by improving data accessibility, refining analytical frameworks, and enabling a deeper understanding of audience engagement. The successful candidate will be instrumental in driving innovation and efficiency through data, and support Postmedia’s long-term business growth and success.

What You’ll Do:

1. Analyze large datasets to uncover trends, patterns, and actionable insights that drive business decisions.
2. Deep dive into digital web/ mobile app data to explore hypotheses, conduct research, and present data-driven outcomes to stakeholders.
3. Perform statistical analysis to identify trends, patterns, and correlations while validating data to ensure its accuracy and integrity for informed decision-making.
4. Perform A/B testing and hypothesis testing to evaluate the effectiveness of business strategies and determine the most successful approaches.
5. Collaborate with Postmedia's marketing team to analyze data, conduct testing, and optimize marketing strategies to increase subscription conversions.
6. Work closely with editorial and content teams to analyze content performance and suggest data-driven improvements.
7. Work closely with the product team to analyze user behavior, identify opportunities for optimization, and support the development of new features or improvements.
8. Support ad hoc analysis requests to address key business questions.
9. Convert complex data insights into clear, actionable reports and presentations while collaborating with stakeholders to drive data-informed business decisions.

Who You Are:

1. Bachelor’s or Master’s degree in a quantitative field such as Computer Science, Statistics, Mathematics, Engineering, or a related discipline.
2. 3+ years of experience in data analysis, business intelligence, or a related field.
3. Strong proficiency in SQL for data querying, manipulation, and analysis.
4. Experience with data visualization tools such as Tableau, Power BI, or Looker.
5. Familiarity with statistical techniques, A/B testing, and hypothesis testing.
6. Knowledge of Python for data analysis (preferred but not required).
7. Experience with Data Science and modeling (preferred but not required).
8. Experience in the media or digital advertising industry is a plus.

We thank all applicants in advance for their interest. However, only those under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies, please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.