D365 CE / CRM Marketing Functional Lead

Avanade; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading technology consulting firm in Toronto is looking for a D365 CE / CRM Marketing Functional Lead to drive transformative customer engagement solutions. The role requires expertise in Microsoft Dynamics 365 CRM, strong communication skills, and the ability to manage cross-functional teams. Benefits include exceptional training and development opportunities, and collaboration with top professionals in the field.

Benefits

80 hours of training and paid certifications per year

Real-time access to technical resources

Collaboration with Microsoft experts

Qualifications

• Proven experience in leading full-cycle implementations of Microsoft Dynamics 365 CRM and Marketing.
• Strong understanding of Dynamics 365 modules, including Customer Insights.
• Excellent communication, facilitation, and stakeholder management skills.

Responsibilities

• Lead business analysis with a focus on outcomes and scalability.
• Plan and facilitate workshops to gather and document business needs.
• Map and optimize CE/CRM processes aligned with Dynamics 365 capabilities.

Skills

Leading full-cycle implementations of Microsoft Dynamics 365 CRM and Marketing

Understanding of Dynamics 365 modules

Experience with Dynamics 365 Marketing

Excellent communication skills

Ability to translate business needs

Familiarity with Agile methodologies

Education

Bachelor's degree in a relevant field

Job description

At Avanade, we harness the power of Microsoft Dynamics 365 to help organizations reimagine their customer experiences. As Microsoft's #1 partner, we combine deep technical expertise with creative innovation and industry insight to deliver impactful solutions. Join us and shape the future of business—your way.

Come join us

As a D365 CE / CRM Marketing Functional Lead, you’ll be at the forefront of delivering transformative Customer Engagement solutions that incorporate D365 CRM and D365 Customer Insights - Journeys. You’ll guide the functional workstream across all phases of the project lifecycle—from envisioning to implementation—ensuring alignment with client goals and operational excellence.

You’ll serve as the primary liaison between clients and delivery teams, leading discovery sessions, defining business processes, and translating requirements into scalable, Microsoft-native solutions. Your leadership will drive collaboration, innovation, and measurable value for our clients. Together we do what matters.

Skills and experiences

Characteristics that can spell success for this role

• Proven experience in leading full-cycle implementations of Microsoft Dynamics 365 CRM and Marketing
• Strong understanding of Dynamics 365 modules: Customer Insights (Data & Journeys), Sales, Customer Service (nice to have)
• Experience with Dynamics 365 Marketing is required; digital marketing expertise is a plus.
• Excellent communication, facilitation, and stakeholder management skills.
• Ability to translate business needs into functional specifications and solution designs.
• Familiarity with Agile methodologies and backlog management.
• Bachelor’s degree or equivalent experience in a relevant field.
• Experience managing distributed teams (client / onshore / offshore) is a plus.

About you

Characteristics that can spell success for this role

• Analytical, curious, agile
• Team player and good communicator
• Problem-solver, patient, quality-driven
• Self-motivating
• Innovative mindset

What you’ll do

• Strategic Consulting: Lead business analysis with a focus on outcomes, scalability, and best practices—not just technology.
• Discovery & Requirements: Plan and facilitate workshops to gather, document, and validate business needs.
• Process Design: Map and optimize CE / CRM processes aligned with Dynamics 365 capabilities.
• Backlog Management: Define and refine Epics, Features, and User Stories / Product Backlog Items (PBIs) with clear acceptance criteria.
• Solution Delivery: Collaborate with technical teams to ensure functional requirements are understood and implemented to meet the needs of the client.
• Client Partnership: Partner with client product owner and stakeholders, building trust and driving alignment.
• Cross-Functional Leadership: Coordinate with client, Avanade onshore and offshore teams, to ensure seamless delivery.
• Marketing Integration: Advise on marketing technology solutions and lead the marketing workstream when applicable.

Enjoy your career

Some of the best things about working at Avanade

• Opportunity to work for Microsoft’s Global Alliance Partner of the Year (14 years in a row), with exceptional development and training (minimum 80 hours per year for training and paid certifications)
• Real-time access to technical and skilled resources
• Collaborate with some of the brightest “Microsoft minds”
• Build your expertise, solve problems, learn, and develop

Find out more about some of our benefits here.